Local Media Association

Our mission is to ensure a healthy future for local journalism, which is essential to a strong democracy, by reinventing business models for news.

[Local Media Association @LocalMediaAssoc]

Hear from @ToddHandy how news orgs can think like SaaS companies to grow recurring revenue + retention.

https://t.co/etn7nDulpq 

#localmedia #journalism

[Local Media Association @LocalMediaAssoc]

Branded content that works = systems + storytelling + measurement.

@david_arkin breaks down the step-by-step fulfillment strategy every newsroom should use.

https://t.co/XVFjkf8Uch 

#BrandedContent #LocalMedia #NewsRevenue

[Local Media Association @LocalMediaAssoc]

What does the data say about sustainable local news?

@FtStrategies + @GoogleNewsInit + @LocalMediaAssoc analyzed 400+ publishers worldwide.

Read the takeaways + sign up for a free sustainability audit: https://t.co/WM7u9uk1Au 

#LocalNews

[Local Media Association @LocalMediaAssoc]

Congrats to the Illinois Pitch Day winners from the LMA Lab for Journalism Funding! 🎉

🥇 @Borderless_Mag 
🥈 @raceandequity1 
🥉 (tie) @IMidwest + @WindyCityTimes 

https://t.co/quBA0KUwkP 

#LocalNews #JournalismFunding

[Local Media Association @LocalMediaAssoc]

🏆 Congrats to our Pitch Day winners from the CA cohort of the LMA Lab for Journalism Funding, supported by @GoogleNewsInit!

1️⃣ @StSpiritNews 
2️⃣ @theSCLocal 
3️⃣ @MLNow 

Full list + judges’ notes 👉 https://t.co/fxcauJd98d 
#LocalNews #JournalismFunding

[Local Media Association @LocalMediaAssoc]

🚨 20x ROI. That’s what @NYAmNews achieved with @TheBloomLab shared tech services.

✅ New site + rebrand
✅ Reader focus groups
✅ Smarter vendor deals
✅ Time back for leadership

Full story 👉 https://t.co/frjAc26bMr

[Local Media Association @LocalMediaAssoc]

AI meets local news 📰🤖

Rust Communications + https://t.co/1d8E8DiZzT built a newsroom CMS that’s:
• AI-tuned for journalism
• 1.3–3x efficiency gains
• Built to support revenue growth

Learn more:
https://t.co/bZA8VmpZB0

[Local Media Association @LocalMediaAssoc]

💡 Sales truth bombs from #LMAFest:

“Erase ‘just checking in’ from your vocabulary.” – Shannon Kinney

“Sales is about one thing and one thing only: action.” – Peter Lamb

🔥 10 habits that will actually grow revenue: https://t.co/ZTRB9867O4

[Local Media Association @LocalMediaAssoc]

💡 Fundraising tips from LMA Fest 2025:
1️⃣ Show your newsroom’s impact
2️⃣ Stay organized & proactive
3️⃣ Seek funders aligned with your values

Read how @ConectaArizona, @afronews & @MiamiHerald did it: https://t.co/gZfV1ogYrq 

#LocalNews

[Local Media Association @LocalMediaAssoc]

🏕️ ROUND 3 IS OPEN!

💡 The Branded Content Cash Camp is back — helping media sales teams grow purpose-driven initiatives.

🪴 Apply now: https://t.co/tOAqLa9dXT 

Thanks to @knightfdn + partners for making it possible!
#CauseMarketing #BrandedContent

[Local Media Association @LocalMediaAssoc]

📢 Local media webinars!

📊 Segmentation (9/18)
📈 Metrics & revenue (9/18)
🤖 10 AI sales prompts (9/19)
🔍 GEO for SEO (10/14)
📚 Tools publishers need (10/16)
🤝 Credibility strategies (11/6)
💡 Summer camp revenue (11/11)

https://t.co/O0ol43mvnU

[Local Media Association @LocalMediaAssoc]

Launching today: LatidoBeat 🎉

A new national platform uniting 7 trusted Spanish-language publishers to strengthen Latino journalism across the U.S.

🔗 https://t.co/ezAtoQ2gEJ 

#LatidoBeat #LatinoMedia

[Local Media Association @LocalMediaAssoc]

Many newsrooms fear AI. @Baltimore_Times embraces it.

With just a few staff, they’re using AI, AR & VR to:
✅ Expand reach
✅ Build trust
✅ Make health stories accessible

🎧 Keep It Local podcast feat. Paris Brown:
🔗 https://t.co/PNBvq9gzhr

[Local Media Association @LocalMediaAssoc]

👜 Buy a cute tote. Save some journalism.

Solving Sacramento is raising funds for community news with $20 tote bags (plus shipping). Proceeds support local reporting in Sacramento.

Grab yours: https://t.co/sUZu72OtH4

#LocalNews #SupportJournalism

[Local Media Association @LocalMediaAssoc]

🚨 Expansion at @WordInBlack!

4 new hires (incl. interim GM) as the org launches data, research & events divisions with support from @knightfdn + @macfound.

Meet the new leaders: ⬇️
https://t.co/j4RTHNRgjA

[Local Media Association @LocalMediaAssoc]

Newsroom leaders: Want 18 proven strategies to grow revenue, audience & impact?

Get them all at #LMAFest2025, Aug. 19–21 in Chicago.
From AI workflow hacks to quick-hit revenue plays — it’s built for decision-makers.

https://t.co/QLYCfaEZYD 
#LocalNews

[Local Media Association @LocalMediaAssoc]

In Detroit, a powerful case is made for saving local journalism.

Ep. 294 of @EditorPublisher Reports goes BTS of the July summit, co-hosted by LMA, with insights from @MedillSchool, @grahammediagrp, @Detroit_PBS & more.

https://t.co/6azJRS7rCx

[Local Media Association @LocalMediaAssoc]

Back-to-school content as a newsroom strategy.

In this episode of 'Keep It Local,' learn how to:
✅ Create hyperlocal, useful content
⚡ Use AI to save time
💰 Build revenue with contests & spotlights

https://t.co/oFWUmd2HbF 
#localnews #journalism

[Local Media Association @LocalMediaAssoc]

🚨 LMA Fest 2025 is almost here!
📍 Aug 19–21 | Chicago

Learn how to:
✅ Build sustainable revenue
🤖 Use AI in your newsroom
📊 Apply audience insights
💰 Turn philanthropy into impact
🎯 Grow digital sales

🔗 https://t.co/qJjAazvgDq

[Local Media Association @LocalMediaAssoc]

Philanthropy is crucial for sustaining local journalism — but fundraising can be time-consuming and unfamiliar territory.

AI can help. It’s a powerful co-pilot.

Great guide from @frankwords & @aapilolli 👉 https://t.co/9wSpGHD3s0

#LocalNews #Journalism