Todd Handy

Builder of revenue. Fighter of cancer. Lover of family. Mover of feet. All thoughts, all mine.

[Todd Handy @ToddHandy]

@goborrell I'll be there!

[Todd Handy @ToddHandy]

@ClarkG_Gilbert Elder Gilbert- I don't know them all, but those I've met/worked with are great men. Their love for you/the Lord is apparent. You've all made indelible impressions upon one another's lives. You've had that same impact on my family and me, and we love and support you & Christine.

[Todd Handy @ToddHandy]

Disruptive Impact GTM https://t.co/XAKNAL4t4B

[Todd Handy @ToddHandy]

Check out my latest article: Epic Disruptions https://t.co/5b95dREUtj via @LinkedIn

[Todd Handy @ToddHandy]

Utah’s business community continues to impress. Innovative companies, talented people, & supportive partners all leaning in.

Thanks to @Utah Business for producing, @Entrata for hosting, @Fullcast for sponsoring, Brian McLeod for moderating, & Catherine Bennett for including me.

[Todd Handy @ToddHandy]

Participated in a roundtable yesterday with some of Utah’s best and brightest CROs and sales leaders. The conversations were timely, insightful, and energizing, and the networking was equally valuable.

We dug into some of the biggest levers shaping revenue today:

[Todd Handy @ToddHandy]

AI (of course), evolving KPIs and revenue metrics, growth strategies, sales leadership and talent, customer success and retention, and the leadership mindset required to balance short-term execution with long-term vision.

[Todd Handy @ToddHandy]

Any of my X connections using @PerplexityComet and have an invite to share?

I'm on the waitlist for @perplexity_ai's new agentic browser, Comet: https://t.co/H55qRumP1X

[Todd Handy @ToddHandy]

Check out my latest article: 📺 CTV, GenAI & the GTM Reset: 8 Takeaways from the 2025 IAB Digital Video Report https://t.co/NUmMKiuJ50 via @LinkedIn

[Todd Handy @ToddHandy]

Check out my latest article: 📊 Summary & Takeaways: Borrell’s 2025 Local Advertiser Survey Webinar - July 22, 2025 https://t.co/f4EDSy807x via @LinkedIn

[Todd Handy @ToddHandy]

📖 Full article in @EditorPublisher :
🔗 https://t.co/kk8DYX6OE2

Let’s rethink media revenue from the ground up.

#SaaSificationOfMedia #LocalMedia #CustomerSuccess #GTM #RecurringRevenue #DisruptiveImpact

[Todd Handy @ToddHandy]

This isn’t theory, I’ve built the full framework:
🔹 GTM maturity audit
🔹 MRR packaging toolkit
🔹 Retention & CS playbooks

If you lead revenue for a media org, let’s talk.

[Todd Handy @ToddHandy]

6 SaaS metrics every media exec should know:
📊 CAC- Customer Acquisition Cost
📊 LTV- Lifetime Value
📊 MRR / ARR- Recurring Revenue
📊 GRR / NRR - Retention Revenue
📊 Churn Rate
📊 Payback Period

Start tracking them = start scaling.

[Todd Handy @ToddHandy]

What if…
💡 You sold monthly programs instead of one-time IOs?
💡 You treated advertisers like customers, not just buyers?
💡 You measured success with SaaS KPIs?

It’s not only possible, it’s necessary.

[Todd Handy @ToddHandy]

SaaS companies?
✅ Monthly recurring revenue
✅ Onboarding & retention motion
✅ Lifetime value

It’s time media made the shift.

[Todd Handy @ToddHandy]

Local media is stuck in a transactional cycle:
❌ One-off campaigns
❌ Seasonal buyers
❌ High advertiser churn

[Todd Handy @ToddHandy]

🚨 New byline in @EditorPublisher :
“The SaaS-ification of Media”

What if local media companies thought like SaaS companies?

👇🏻 Highlights & takeaways from the article 🧵

🔗 https://t.co/kk8DYX6OE2

[Todd Handy @ToddHandy]

Check out my latest article summarizing the @Gartner_inc webinar: "CSOs, Win Now & in the Future" https://t.co/E0n7hso6Ul via @LinkedIn

[Todd Handy @ToddHandy]

@ClarkGilbert @BYUPathwayWorld @WashTimes Elder @ClarkGilbert, @BYUPathwayWorld has been a model of #dualtransformation and a beacon of light for so many who have benefited from its existence. Congratulations to you and all those who instrituted it, and to @Ch_JesusChrist for maintaining and growing it!

[Todd Handy @ToddHandy]

@PeterBordes Actually didn't know that about them. Super cool!