Creative Exchange

The Creative Exchange is your gateway to the latest trends, topics and news shaping the sector today. Managed by @Creative_Vic

[Creative Exchange @CreativeXch]

Facebook is the preferred platform for Expression. Essence have a love/hate relationship with social media but love instagram. Stimulation prefer Twitter.

#CreativeExchange

[Creative Exchange @CreativeXch]

"you can use the culture segments as a framework, a way of thinking about your audience and finding an angle"
@mhmandrew
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[Creative Exchange @CreativeXch]

Culture segments can be used for everything you do from marketing to food and drink
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[Creative Exchange @CreativeXch]

File for later ...
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[Creative Exchange @CreativeXch]

Key messages for targeting each segment. #CreativeExchange

[MHM @MHMinsight]

“Using Culture Segments is not about just selling tickets, it’s about engaging and building communities around your organisation.” @mhmandrew at #CreativeExchange deep-diving into Culture Segments #MHMAus @CreativeXch

[Creative Exchange @CreativeXch]

Of all the segments Affirmation makes the most deliberate decision to 'do more culture'
https://t.co/z0kqkab1hQ

[Creative Exchange @CreativeXch]

"In marketing campaigns pre-launch appeal to Essence and Stimulation." @mhmandrew

[Creative Exchange @CreativeXch]

Stimulation segment are fickle and constantly looking for the next novel experience.

https://t.co/yDCcZFrQfu

[Creative Exchange @CreativeXch]

'If you do not have this segment [Essence], you have zero credibility'
@mhmandrew

[Creative Exchange @CreativeXch]

The Essence group are looking for 'peak experience'
https://t.co/86LC9JRemD

[Creative Exchange @CreativeXch]

@AGeekwithaHat @katetempest same!

[Creative Exchange @CreativeXch]

Which segment are you.
Are you a people person or are you an avid arts consumer?

[Creative Exchange @CreativeXch]

Spend 60 seconds working out which cultural segment you fall into.
https://t.co/Ohw4caOJmA

[Creative Exchange @CreativeXch]

We're back! Looking forward to an afternoon exploring Audience Atlas 2019 with @mhmandrew
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[Creative Exchange @CreativeXch]

Culture segments work across the entire organisation.
#CreativeExchange

[Creative Exchange @CreativeXch]

Which segment are you?
#CreativeExchange

[MHM @MHMinsight]

Is this our favourite slide? Yes, yes it is 💁‍♀️
#MHMAus @CreativeXch #CreativeExchange

[MHM @MHMinsight]

Segmentation is a good compromise between talking to everyone or talking to no-one 🙌🙌🙌
@CreativeXch #CreativeExchange #MHMAus

[Creative Exchange @CreativeXch]

'We can't cater to every individual but we can create audience segments.'
#CreativeExchange