Friendly reminder that followers are *actually* people. Every like, every comment, every DM - that came from a real human who knows who you are, and likes your content enough to spend time engaging with it.
People seem to think the podcasting world is oversaturated - but if you have a clear purpose and value-add for your audience, and you niche down - there is more than enough room for you at the top of the Apple Podcast charts.
If you've got an idea that will provide value to an audience, you're ready to start a Youtube channel.
You can figure out the editing, the on-camera presence, and the SEO optimization as you go.
Just get started!
We need to normalize being an expert and having a small audience. You don't need to have a high number of followers to prove your authority. The quality of your content is all the proof you need.
Don't be afraid of repurposing or re-sharing content.
Repetition isn't laziness.
It's reinforcing your message.
And honestly, people don't notice the repetition as much as you think they do.
Also… stop worrying about that damn algorithm. The folks with money that made these platforms will keep changing it to appease the interests of other folks with money. Figure out what you LIKE to do, and grow in that. Your people will always find you.
Instagram burnout is REAL. 🔥
Our top 3 tips to avoid burnout? 👇
1. You do NOT need to post every day. Really.
2. Plan ahead for both content AND concept.
3. Keep it simple. Do what YOU can with what YOU have. You don't need to do it all.
You got this. ✌️
Creators need to stop feeling victimized by the Instagram algorithm. The algorithm is not out to get you, it's only goal is to push the most engaging content and keep users on the app longer.
The sooner you realize that, the sooner you can start using it to your advantage.
Having a niche isn't always about sticking to a super strict subject area, it can be about creating for a specific audience.
So, if you want to make variety content, make sure that you're creating it for a very specific audience in mind.
You don't need to worry about reaching thousands of people with your content online. You don't even need to worry about reaching hundreds.
You just need to reach the *right* people.
Too many creators are focused on metrics that don't even serve them. It's not all about constantly increasing your followers and engagement. Think about how you can serve your existing followers - that is how you turn followers into fans, and fans into customers.
If you want to start a podcast, don't start by asking yourself "what do I want to talk about?"
Start by asking yourself "how can I provide value for my audience?"