"Google Ads work fine for us. We don't need SEO."
A roofer told me this on a call last month.
He's spending $100-$180 per click on Google Ads. Bidding against 23 other roofers for the same customer.
77% of his backlinks had zero authority. Site wasn't even indexed properly. His SEO company was sending him monthly reports showing "all green" on cherry-picked keywords THAT PEOPLE DO NOT EVEN SEARCH
Meanwhile his competitor down the street gets 80 calls a month from the Map Pack and spends zero on ads. (we spoke to him a month ago)
Who is going to have a better profit margin at the end of the year?
The guy spending $25,000 a month to get ad calls or the guy spending $2,500?