HUGE.
Looks like we got a non-partisan vote out of Senate Banking with the BRCA still intact. I'm thrilled. The last minute compromise reflects Coin Center's analysis from last January, there were some steps forward since then and then back but we are feeling very comfortable.
The CLARITY Act is ready for a vote. It will bring the American financial system into the future. But only if Congress acts on it. I’m asking the Senate to #StandWithCrypto and support the CLARITY Act.
@MikeCrapo@standwithcrypto
At the recent @marketecturetv conference, @LUMA_partners@tkawaja shared 10 predictions for advertising in the age of AI. A few big themes stood out:
1. The AI hype cycle is ending.
In 2026, we’ll start separating companies that actually generate revenue with AI from those just talking about it.
2. Advertising will become a core monetization model for LLMs.
Despite skepticism, ads will likely emerge as one of the most important revenue drivers for AI platforms.
3. AI advertising will evolve beyond CPM.
LLMs will shift toward performance and affiliate-style models, where intent data drives commerce outcomes.
4. A new “last mile” ecosystem will emerge.
LLMs won’t control everything. Expect a wave of companies building the infrastructure between AI assistants and commerce.
5. Transparency will challenge agency economics.
AI may expose long-standing practices like media kickbacks and arbitrage.
6. A standards war is coming.
Protocols like MCP, AdCP, UCP, WebMCP, OpenRTB and others are competing to become the backbone of agentic advertising.
7. Creative is finally getting automated.
AI-powered creative tools will move from “nice-to-have” to the primary driver of ad effectiveness.
8. The LUMAscape will survive.
Even with massive change, the adtech ecosystem will adapt and continue evolving.
9. Agility becomes the most important skill in adtech.
Nobody truly knows what advertising will look like in an AI-first world.
10. New entrants will reshape the industry.
Expect companies outside traditional adtech to enter the space—often through acquisitions.
The big takeaway, other than a reminder that @aripap and team know how to put on must-attend events, is that: AI isn’t just another channel, it’s reshaping the entire advertising infrastructure.
Curious how others see this playing out.
Which of these predictions do you think will have the biggest impact?
#AdTech #AI #Advertising #LLMs #AgenticAI
Ethereum is for AI.
ERC-8004, a new standard by the @ethereumfndn dAI Team, @MetaMask, @Google, @Coinbase, and others, provides a blueprint for how AI agents find and review each other, request and pay for jobs, and verify the work done.
What builders need to know.
Satoshi famously said “If you don't believe me or don't get it, I don't have time to try to convince you, sorry.”
Yet somehow I do find myself trying to convince people at times :) Crypto is disrupting the financial system, and it's getting more rare to find true skeptics out there. But a few holdouts do still exist.
We should explain it as much as is necessary to make it happen.
Huge. An entire country is coming onchain, using USDC and @base.
Excited to support Bermuda’s transition toward an onchain economy that empowers the people, local businesses, and institutions 💪
Open financial systems will drive economic freedom.
⚡️ LATEST: @VitalikButerin starts 2026 saying Ethereum’s focus shouldn’t be “winning the next meta” but building apps that run without fraud, censorship, or intermediaries.
I’m back on here.
After 10+ years in adtech, I’m building something new:
an AI + Web3 platform to give small businesses real ad power.
No waste. No bullshit. Just performance.
Let’s reconnect 🤘 What are you building? 👇