The signal is back. Transparency in advertising isn’t a “nice to have” anymore; it’s a necessity.
Budgets are bleeding. Trust is eroding. Brand safety is under attack, and the black box of programmatic media? Still very much a problem.
Nearly a decade ago, we built a framework to fix it. A public, verifiable, fraud-resistant layer for digital advertising. It was called AdChain. Powered by the AdToken. Back then, the industry wasn't ready for decentralized verification. Today, they're begging for it. Web3, distributed ledgers, and on-chain trust are ready for adoption in our industry.
We weren’t wrong. We were early. And now… we’re back.
The CLARITY Act is ready for a vote. It will bring the American financial system into the future. But only if Congress acts on it. I’m asking the Senate to #StandWithCrypto and support the CLARITY Act.
@MikeCrapo@standwithcrypto
🛠️AdChain is the Decentralized Layer 1 protocol powering Programmatic 3.0, the agentic, autonomous future of advertising 🤖. Not a patch. A trusted foundation for devs + the ad community to build verifiable, decentralized apps.
🛡️ Trust is native. Not optional. Build on AdChain.
📩 DM for the white paper.
#buildonadchain
The signal is back. Transparency in advertising isn’t a “nice to have” anymore; it’s a necessity.
Budgets are bleeding. Trust is eroding. Brand safety is under attack, and the black box of programmatic media? Still very much a problem.
Nearly a decade ago, we built a framework to fix it. A public, verifiable, fraud-resistant layer for digital advertising. It was called AdChain. Powered by the AdToken. Back then, the industry wasn't ready for decentralized verification. Today, they're begging for it. Web3, distributed ledgers, and on-chain trust are ready for adoption in our industry.
We weren’t wrong. We were early. And now… we’re back.
@Can_aglayan Absolutely. All legacy $ADT holders will be able to swap 1:1 for the upgraded token. We’re committed to honoring our early supporters as we roll out the next phase of the ecosystem.
@AlphaQuail Hi! We do not have an ad exchange, we only host the registry as a whitelist of premium publishers for advertisers to reference as trusted advertising outlets.
REGISTERED!
Congratulations! https://t.co/SXYzjt0fRY has been admitted into the @ad_chain Registry! Check out the full list of admitted domains on https://t.co/UmGqs3EnY2. #adChain#blockchain#TCR
Director of Strategic Initiatives, @HunterGebron, will discuss how @metaxchain is "Fighting Ad Fraud with #Blockchain" through adChain Audits and the Registry. Join us! #adtech#martech https://t.co/QR54lLfgXA
Where - ON:chain19 conference, Newport Beach
When - Thursday, May 23
[IAB EUROPE MEMBER BLOG]
Gread read!
@HunterGebron, Director of Strategic Initiatives at @metaxchain shared his thoughts on #blockchain and its scalability on our blog.
Read here: https://t.co/wt7l5RZHvi