Crystal Fraioli

Digital & Content Marketing Specialist using copy to craft each brands unique story. Obsessed with cats, addicted to coffee.

[Archive: Governor Andrew Cuomo @NYGovCuomo]

Remember: We still have about 2,000 new COVID hospitalizations daily.

And we lost 540 New Yorkers yesterday.

That is a soul-crushing loss.

When you feel tired of social distancing, think of those we lost. That's what's at stake here.

[Crystal Fraioli @Crystal_DF]

How often should you update your portfolio? Asking for a friend... Just did mine after way too long! https://t.co/gLAvARPFlQ #portfolio #marketing #freelance #writingcommmunity

[Crystal Fraioli @Crystal_DF]

Proud to finally be #Hootsuite certified! #COMIS19

[Crystal Fraioli @Crystal_DF]

@ColleenKopchik This is heartwarming!

[Crystal Fraioli @Crystal_DF]

@ProbaBrittany this list speaks to me...definitely still figuring out how to cope with the challenges! #COMIS19

[Crystal Fraioli @Crystal_DF]

@ColleenKopchik @instagram Advertising on Instagram really lets marketers tap into their creative side. Every marketer should ask: how can we make our content fun and entertaining yet still true to our brand voice? #COMIS19

[Crystal Fraioli @Crystal_DF]

@ColleenKopchik @Nike @DukeMBB I agree with @LauraBelfioreNY and @Romo707 on this one...it seems like Nike isn't really handling it, they're just taking a "business as usual" approach and waiting for it to blow over. I wish they would have confronted this head-on on social.

[Crystal Fraioli @Crystal_DF]

@EvelynFernandez A competitor? That's just shady business! Glad you got to the bottom of it!

[Crystal Fraioli @Crystal_DF]

Every company needs a plan for crisis management, one that specifically addresses social media. So many brands get it wrong today because they don't address the crisis directly. I personally cannot stop thinking of the #fryefestival! #COMIS19 https://t.co/hUHePr9gVL

[Crystal Fraioli @Crystal_DF]

@ColleenKopchik @k_gandolfo @hulu @Mattel I've been loving documentaries lately, I'll have to check this one out!

[Crystal Fraioli @Crystal_DF]

It's true that many crisis communications plans are living in the dark ages - it's about time company responses start moving as fast as social media. #COMIS19 https://t.co/eKPtfa5vjD

[Crystal Fraioli @Crystal_DF]

@TomUrtzJr AI being used during an airport #socialmedia crisis would be a game changer to quickly digest all the information and disseminate it to the proper personnel for a seemingly immediate response. Hopefully this gets put into place soon! #COMIS19

[Crystal Fraioli @Crystal_DF]

@LauraBelfioreNY What a great infographic! Companies tend to underestimate the power of #negativefeedback on #socialmedia. Even if people aren't interacting with the post, they're still exposed to it. #COMIS19

[Crystal Fraioli @Crystal_DF]

@ColleenKopchik @netflix Yes, very enlightening! I'd say a little of both - can't imagine what's to come!

[Crystal Fraioli @Crystal_DF]

@EvelynFernandez @Target I swear this has happened to me and I've been so confused! So I said "I must have misread the price" and bought it for more money because they have to *see* the other price to price match!

[Crystal Fraioli @Crystal_DF]

@EvelynFernandez It's a tricky situation with social media content, but definitely agree that companies need to clearly state their guidelines.

[Crystal Fraioli @Crystal_DF]

@ProbaBrittany Congrats on the new job, Brittany! Work life balance is so important...still working on my work life school balance though!

[Crystal Fraioli @Crystal_DF]

@EvelynFernandez If you created it, you should get compensated for it! Maybe they should create a royalty for memes! #COMIS19