Top Tweets for #COMIS19
Hey, #COMIS19 - and #SuperBowl favorite commercials so far?? I loved that @RocketMortgage one ๐๐๐
Eight weeks went so fast! TTFN to all of my #COMIS19 peeps, and thanks @ColleenKopchik for a great class! No longer will I see a gif as just a gif- forever more it will be โa quick way to express a complex emotion,โ lol. #bestsocialmediaclassever
In case anyone out there is still questioning the power of #socialmedia. Such a feel good example! #COMIS19
https://t.co/nbqVDf4RwZ
@ColleenKopchik @adage Seeing brands bring their influencer #marketing teams in-house, increasing their budgets for this line item and turning creative control over to their influencers shows me that companies are โgetting itโ & taking this strategy more seriously. (As they should- it works!) #COMIS19
#COMIS19 An interesting discussion topic!
Some of the most #frustrating challenges marketers face:
1) Proving ROI
2) Growing traffic
3) Converting contacts
4) Sales enablement
How do you cope with these challenges day-to-day?
For all of my #COMIS19 students putting their content calendars together, here's a helpful article about what people want to see from brands on @instagram https://t.co/nQcz9OncwX
@jpiersonCOMI610 #2. Use hashtags to monitor a #crisiscommunication plan. So many times companies are scrambling to implement a plan in the heat of the moment, but tossing in an appropriate (sensitive) # can contribute valuable metrics monitoring & make convos easier to track. #COMIS19
@jpiersonCOMI610 This piece touches on 2 points I see overshadowed by many articles on #crisiscommunication. 1. Have a plan, but more importantly train your team how to implement the plan, otherwise your trial run will end up being an actual emergency & thatโs no place for error. #2... #COMIS19
This article explains the crisis that companies will face with social media accounts and ways to avoid creating a crisis situation.
https://t.co/3JgxDDypuE #COMIS19
Companies and us as individuals almost feel the need to be active on social media, because it provides us with many beneficial opportunities. Sometimes times it causes us to see the grass as a little too green and leads us down the dark alley of a crisis. #COMIS19
@ColleenKopchik @Nike @DukeMBB With such a huge event occurring on one of the biggest stages, there is not much #Nike is doing about it. I do not believe a single occurrence like this will impact the Nike brand as a whole, but you may begin to start seeing athletes signing contracts with other brands. #COMIS19
@ColleenKopchik @Nike @DukeMBB @nikestore #Nike does have the advantage of being too big to fail-they know deep down in their soles (๐๐ปsee what I did there) that they can hold their breath til it passes. They also know (as does the internet) that this wasnโt an โisolated incident.โ I wldnt have used those words. #COMIS19
KFC handles crisis with a basketball team like strategy โCoach at the top, to draft players and call the shots; everyone on the bench ready to go in; and the players on the court, determined by their specialty and the game situation.โ #COMIS19 https://t.co/0OIApQQSW4
@k_gandolfo Social media professionals really are the first line of defense in a crisis, they'll see the information first and have the opportunity to respond first. It's crucial that social media managers are trained properly to know when to respond or to call in reinforcements! #COMIS19
@Romo707 โShut down all scheduled posts as soon as you activate your social media crisis comm plan.โ SO important! Donโt โset it & forget it.โ They shld be monitored not only in a crisis, but reviewed daily to insure appropriate tones. Ya never know what any given day will bring. #COMIS19
@Crystal_DF Good read & it def adds a sense of urgency to the adage, โleave a void and your critics will fill it.โ With SM, not only will they fill it, theyโll fill it fast! #COMIS19
It's true that many crisis communications plans are living in the dark ages - it's about time company responses start moving as fast as social media. #COMIS19 https://t.co/eKPtfa5vjD
Nothinโ like a little #professionaldevelopment in the wee hours of the morning. (Hey, itโs not like #PR sleeps anyway.) Thanks for the thrilling evening, @hootsuite! #gradschoollife #COMIS19
Every company needs a plan for crisis management, one that specifically addresses social media. So many brands get it wrong today because they don't address the crisis directly. I personally cannot stop thinking of the #fryefestival! #COMIS19 https://t.co/hUHePr9gVL
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