Harpal Singh (AI SEO / GEO)

ChatGPT thinks I’m a Top 20 AI SEO / GEO consultant // 70% of AI Search visibility is manufactured off-site. We unlock it. Founder @blimpp

[Harpal Singh (AI SEO / GEO) @CustomIntent]

We analysed 172 buyer prompts and 3,021 citations in women's intimate health supplements, then isolated the brand pages ChatGPT and Google AI Overviews actually cited.

There isn't one "perfectly optimised" page for AI search. The page AI wants changes with intent:

- Discovery prompts: 77% of brand citations went to editorial content.

- Shortlisting prompts: 48% editorial, 22% category, 24% product.

- Need-state prompts: 39% product pages

- Comparison prompts: evidence-led comparison content

- Purchase prompts: 45% of brand citations went directly to product pages.

We then analysed the cited PDPs themselves.

ChatGPT leaned toward hard product facts, suitability, commercial terms, verifiable references.

Google AIO leaned toward evidence explained, mechanisms & need-state questions.

But both need clinical validity, social proof and clear product data.

The result 👇

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@JasonJh1319 Did the same on a recent trip to Rome. I’d say 90% of food & hotel recommendations were on point!

[Harpal Singh (AI SEO / GEO) @CustomIntent]

What’s going on with local SEO rn?

According to Reddit, one Phoenix law firm's average Maps grid rank went from 2.5 to 16.9 in late October.

It's still #1 in its market and everyone else dropped too.

One business owner on another Local Search subreddit found that 27 businesses shared the top-3 spots on his grid in September, and then 123 by end of October

Google hasn't confirmed anything but these fluctuations are becoming more common.

Before you panic:

1. Compare against competitors, rather than just last month.

2. Spot-check a few grid points on a signed-in phone.

3. Don't rip up your GBP until you’ve gone through 1 & 2.

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@kenyondigital AI trackers aren’t dead, but paying $5k for essentially $100 worth of infrastructure will no longer be the norm

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@Phy041 Industry dynamics. Anything health-related leans on authority sources more so than non-YMYL categories.

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@ekuzevska Yes and that’s why so much money is going into prompt tracking and sentiment measurement rn

[Harpal Singh (AI SEO / GEO) @CustomIntent]

ChatGPT now does roughly 20% of Google's search volume but share of website traffic in October was 0.36% vs. 24.74% for Google (Ahrefs, 118k sites)

So that’s either a whole load of bot activity or it’s the final nail in the coffin for click-based attribution.

My guess is the latter.

[Harpal Singh (AI SEO / GEO) @CustomIntent]

Bit of both. People get the answer in ChatGPT based on its corpus, then convert down the line via Google or direct, so it never shows up as source: ChatGPT. They’re trying to fix this with in-agent checkout (real but still tiny). When that scales, there'll be no click to trace at all.

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@tonyrestell “In AEO, backlinks barely matter”

Acquiring links on cited content actually is one of the core things you can do to improve your own AI visibility

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@timgrassin 3 & 4 were probably what did it over 1 & 2.

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@OpenAI The good bit is discovery topics. The rest is a bit meh.

[Harpal Singh (AI SEO / GEO) @CustomIntent]

Google's AI 3-pack is pulling the wrong Google Business Profile for some businesses.

Here’s the fix:

1. Match the business name on your website to your GBP name EXACTLY. Capitalisation included.

2. On WordPress, use Better Search Replace to swap the old name everywhere it appears.

3. Give it time. For one client the AI 3-pack aligned in about two weeks.

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@natecurtiss_yt Structured YouTube descriptions are seriously underrated.

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@gaetano_nyc Product problem. Vibe coding is killing a lot of easily replaceable SaaS.

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@harpreetchatha_ Agents can do pretty much the same thing at a fraction of the cost.

Adoption has already peec’d (pun intended) for most.

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@TheNextCorner OpenAI's version is only daily mentions and clicks with no prompts. Not sure that's enough for Google to do anything else but shrug.

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@ekuzevska 12 buying questions feels a bit thin, even with the reruns. I'd want a few hundred prompts.

Also APIs have a tendency to cite brands more than the consumer versions. I’d want to build my stack on the latter to get a true gauge.

[Harpal Singh (AI SEO / GEO) @CustomIntent]

Full write-up:

https://t.co/eW3VKlLY4o

[Harpal Singh (AI SEO / GEO) @CustomIntent]

ChatGPT Ads gets Target CPA today.

Don't point it at leads.

Lead volume will be tiny, and OpenAI's own email says weak signals & tight targets will result in nominal spend.

So optimise for what people actually do after a ChatGPT click. Pricing page view. Demo watched. Free tool used.

https://t.co/EhhU1B7rVd

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@iguptapankaj I’d probably extend it to 30 days depending on the event.

Full write-up here:

https://t.co/eW3VKlLY4o

[Harpal Singh (AI SEO / GEO) @CustomIntent]

@iguptapankaj No official guidance as yet, but 30 conversions in last 14d the usual cross-platform benchmark for similar bidding models.