Ever wondered what underwater images would look like without all the water? Here's a great video showing how #AI isn't positioned as a replacement, but as a tool to support marine scientists in their field work #CX19
https://t.co/G6QIuwaClK
"Wine and sunsets might imply a date, but it might also just be loneliness" - @DrGiesler with the #CX19 one liners showing us why the assemblage network is much more than the sum of its parts
@Arun_srinivas1 @DrGiesler Oh contraire! Consistently vocalizing the same message can lead to a compounding effect of potentially deadly doppleganger brand images. Better to change the message before these issues come to a head #CX19
Doing some class reading over my lunch for #CX19 class tonight with @DrGiesler and I've got one big question on my mind: when redesigning retail spaces into destinations, how much is too much? How can brands find that sweet spot and avoid becoming gimmicks?
@DrGiesler Take Lowes Foods, while they saw results from re-imagining their retail space, can a sausage mascot and chicken dancing employees really take that much credit? Looking forward to some great discussion tonight! #CX19
Great #CX19 class with @DrGiesler discussing sociopolitical, identity/emotional, and cultural factors that marketers can use to reinforce, rise above, or ridicule populist worlds! Nice work to both teams on dissecting these factors within the context of Tesla! 👏🏼
So excited about our #CX19 poster presentations today! Can’t wait to see what other groups come up with and share our work with everyone.. I can only reveal that it is not about Tesla this time. @DrGiesler @Schulich
Whoever gave the advice to keep your personal and professional lives separate obviously never had a chat with @DrGiesler, the ability to bridge the gap between niche populist worlds and mainstream thinking is today's secret sauce for success in your professional life #CX19
3 hours in class were enough for @DrGiesler to demolish the common belief that the key to a brand’s success is consistency. What really matters is the ability to promptly #invert, and ideally to #anticipate, #doppelgänger brand images. #CX19
Constant reinvention is important for companies to survive. However many don't realize that this is equally important for marketing. Inversion of negative brand images is crucial to future company growth. #CX19
The dichotomy of #platformmarkets: we, as get consumers, become more empathetic (that's good!), but massive platform companies (your Ubers and AirBNBs of the world) get let off the hook more often (that's bad!). Interesting philosophical chat w/ @DrGiesler tonight in #CX19
Empathy is such a strong emotion that it drives platform success. @DrGiesler perfectly explained how Uber leveraged this emotion with its consumers and turned a negative brand image into a more positive one. #CX19