@jen_marks0923 Solis points out that companies let legacy systems influence important decisions, which is a bad trap to fall into. Another bad trap is getting drawn by "latest shiny object" technologies. Align the technology with the desired CX!#ECULIVE2
Before you can create a remarkable customer experience, you need a game plan. Companies must make serious investments in collecting and analyzing data and using it to gain actionable insights. This is the foundation of good omnichannel marketing. #ECULIVE2
@TamineshaTC@mnburgess Many companies need to focus harder on making things easier and better. Especially since technology can "easily" make life harder! #ECULIVE2
One idea to drive revenue is to sponsor a text- to-win competition. The concept of winning something gamefies the customer experience, making it more memorable. It also incentivizes people to push the contest, and thus the brand, out into their social networks. #ECULIVE2
@cindy_reaves@briansolis So true, @cindy_reaves. Food trucks create a community conversation. Which food trucks do you like? Don't like? This one makes you wait too long, etc. Is there a food truck near you NOW? When is the next food truck rodeo? What other industries are breaking ground in CX?
People share their experiences – good and bad – on social media. Companies should do everything they can to make the experience positive so people share it in their online networks and become brand ambassadors. #ECULIVE2#ECULIVE2