Top Tweets for #ECULIVE2
Great job tweeting tonight team! Have a good night. #eculive2
The first step is to capture the customer's attention and get them talking.... it's the first of the 5 A's, right? Aware, Appeal, Ask, Act, Advocate. #ECULIVE2 https://t.co/pqmX0cKs7s
@mnburgess Research your customers. Get those customers engaged and talking on social media. When people talk, the brand is at the front of the mind. Think IHOB aka IHOP. this fake out name change was actually great marketing. #ECULIVE2
@mnburgess @briansolis Empathy is the foundation of innovation! Empathy allows us to understand what others are feeling, whether good or bad, and work toward collaboration in developing better experiences for all. (Example: AirBnB - comfort of home) #ECULIVE2
https://t.co/2j0boc5I9i
@mnburgess @briansolis The "power of observation" was mentioned in X: The Exerience When Business Meets Design. Taking time to carefully observe and immerse yourself into a customer segment can lead to "transformative realizations"!! #ECULIVE2
@mnburgess @briansolis Loving what @briansolis says, "What is the desired experience I want people to feel and share in every stage of the journey"? X:The Experience When Business Meets Design. #ECULIVE2
@mnburgess @briansolis Marketers, YOU are an “experience architect, not just a brand architect”. You own the customer experience and you are responsible for delivering a positive and memorable experience for each and every customer, each and every time. #ECULIVE2
@mnburgess Ideas to drive revenue could include the use of customer behavior data to develop campaigns to target new customers. Secondly, attempt to increase customer retention. Make it your business to turn first time user into advocates. #ECULIVE2
@kari_koss @mnburgess The social network is a great way for small businesses to drive business to their location in an instant. Is business slow? Post a coupon via Instagram, Twitter, or other social platform. #ECULIVE2
@kari_koss @mnburgess The social network is a great way for small businesses to drive business to their location in an instant. Is business slow? Post a coupon via Instagram, Twitter, or other social platform. #ECULIVE2
Q3) Based on X Experience readings this week, cite one key idea & implication to marketers. #ECULIVE2 @briansolis
@mnburgess We don't design experiences. We design touchpoints. And those touchpoints are governed by legacy perspectives of a customer and genre that are not only dated, but increasingly irrelevant. #ECULIVE2
@TamineshaTC @mnburgess Many companies need to focus harder on making things easier and better. Especially since technology can "easily" make life harder! #ECULIVE2
@mnburgess We don't design experiences. We design touchpoints. And those touchpoints are governed by legacy perspectives of a customer and genre that are not only dated, but increasingly irrelevant. #ECULIVE2
#Winning. X: The Experience When Business Meets Design by @briansolis. “To facilitate effective change, you must create a sense of urgency about the need for it.” Changing your approach to customer experience (#CX) requires that you align the team around the mission.” #ECULIVE2
@mnburgess Creative marketing campaigns that touch employees on an emotional level or just through a cool concept have the ability to gain customers and in turn increase revenue. Think of Coca-Cola and their names on cans. #ECULIVE2
@southernme16 @briansolis Well said Meredith! Customer Experience IS the product, and it's difficult to deliver. #ECULIVE2
@mnburgess Experience = an emotional/sensory response in a moment. It's what they feel & how they react that counts. If the customer's experience is the sum of all engagements they have throughout their lifecycle, it's not just 1 moment, it's all moments combined. #ECULIVE2
@mnburgess Let's take an experiential approach to this conversation & discuss it from the customer's perspective. After all, it's the customer's experience we're talking about with the emphasis on the word #experience. #ECULIVE2
“Exceptional CX doesn’t just build upon
the experiences of yesterday, it breaks new ground to deliver modern
experiences for today and tomorrow.” – Brian Solis Check out how the food truck
industry has recognized CX importance. @briansolis #ECULIVE2
https://t.co/bqtCpVYkPO
Agreed! This is why its important to engage the senses when designing experiences #ECULIVE2 https://t.co/LCdLNcduwf
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