The first step is to capture the customer's attention and get them talking.... it's the first of the 5 A's, right? Aware, Appeal, Ask, Act, Advocate. #ECULIVE2 https://t.co/pqmX0cKs7s
@mnburgess Research your customers. Get those customers engaged and talking on social media. When people talk, the brand is at the front of the mind. Think IHOB aka IHOP. this fake out name change was actually great marketing. #ECULIVE2
@mnburgess@briansolis Marketers, YOU are an “experience architect, not just a brand architect”. You own the customer experience and you are responsible for delivering a positive and memorable experience for each and every customer, each and every time. #ECULIVE2
@mnburgess Use the social network to your advantage. The customer a powerful tool in today’s connected world, so incorporate incentives into your business model for customers to spread the word about your brand! Create a great experience and let the customer take it from there! #ECULIVE2
“Exceptional CX doesn’t just build upon
the experiences of yesterday, it breaks new ground to deliver modern
experiences for today and tomorrow.” – Brian Solis Check out how the food truck
industry has recognized CX importance. @briansolis#ECULIVE2
https://t.co/bqtCpVYkPO
@mnburgess@briansolis Today’s customer is confident, informed, and connected. Expectations are high for products, services, and overall customer experience… and impressed or not, they aren’t afraid to spread the word! Marketers: make even the smallest micro-experience count! @briansolis#ECULIVE2