Cyrine TRIKI

[Cyrine TRIKI @CyrineTriki]

Yes, but what is also important to remember in experiential marketing is the importance of the context for the consumer. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Cyrine TRIKI @CyrineTriki]

Having a high salience for a brand is very good as it will remain at top of the mind of the consumer during purchase. #MKTINGNEURO #NMKTRCH @lets_NEUROmkt

[Cyrine TRIKI @CyrineTriki]

Yes, that's why creativity is very important if we want to interact with the consumer. #MKTINGNEURO #NMKTRCH @lets_NEUROmkt

[Zineb Souiyate @ZSouiyate]

#MKTINGNEURO #NMKTRCH @lets_NEUROmkt Packaging must trigger emotions by making the consumer dream as much as possible!

[Cyrine TRIKI @CyrineTriki]

You're right! It will encourage consumer purchase and differentiate the brand from its competitors.
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Cyrine TRIKI @CyrineTriki]

We can also relate virality with social validation as our decisions are affected by what everyone else is doing.
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Ambre_sch @Ambre66851470]

Virality is the tendency of an image, video, or piece of information to be circulated rapidly and widely from one internet user to another. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Bernat @TBS_Bernat]

#2 TESLA is probably 1 of the best examples I could think of good naming.
In honor of Nikola Tesla an inventor & engineer.
Conveys a strong message letting the world know the company is here to revolutionize the world. Plus a message of innovation.

@lets_NEUROMKT
@CyrineTriki

[Bernat @TBS_Bernat]

#3 Coca-Cola is an excellent example too. The drink's called "Coca-Cola" because of the coca leaf & kola fruits that were used to add flavor.
They thought using letter C twice would look better than if they used a K in the word "Cola". Catchy name.

@lets_NEUROMKT
@CyrineTriki

[Cyrine TRIKI @CyrineTriki]

Coca Cola celebrated the start of the 2018 Fifa World Cup with an immersive experience outside of Zurich train station. Go check the video! https://t.co/wGkeJ01acN
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Cyrine TRIKI @CyrineTriki]

The process of Virality creates massive brand exposure, increases brand engagement and interaction.
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Cyrine TRIKI @CyrineTriki]

"If you spend the time and effort to give your customers a truly great and memorable experience, they’re going to reward you with praise and social validation".
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Cyrine TRIKI @CyrineTriki]

A successful Naming will attract the attention of the consumer and encourage purchase while differentiating itself from its competitors. Thus, it is important to have a brand identity, values and a target.
#NMKTRCH @lets_NEUROmkt #MKTINGNEURO

[Cyrine TRIKI @CyrineTriki]

Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Cyrine TRIKI @CyrineTriki]

Shopify is another good example; in fact, in the field of e-commerce, the name directly encourage us to "shop" online!
#MKTINGNEURO #NMKTRCH @lets_NEUROmkt @TBS_Bernat

[Cyrine TRIKI @CyrineTriki]

Kinder is a good example of a good naming as the message is clear; Kinder means Children in German.
With this name, they directly target a specific market.
#MKTINGNEURO #NMKTRCH @TBS_Bernat @lets_NEUROmkt

[Cyrine TRIKI @CyrineTriki]

This ad’s message is to drink less to stay healthy and safe for the young audience.
This poster uses irony to show the problem of alcohol.
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Alizée Cureau @aliicrr]

Some positive message to the coronavirus situation. @CyrineTriki @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Cyrine TRIKI @CyrineTriki]

Definition; Characteristics; Advantages and limitations of EEG and FMRI techniques !
#NMKTRCH @lets_NEUROmkt #MKTINGNEURO

[Cyrine TRIKI @CyrineTriki]

This example illustrates the idea of happy ending. Event A will me remembered more positively than event B because event A has a higher pick at the end. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Cyrine TRIKI @CyrineTriki]

quick way to understand anchoring effect in negotiations! #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Cyrine TRIKI @CyrineTriki]

Human behaviour is strongly influenced by the context.
In fact, it determines not just how the person behaves, but how differently they act from the way they might have expected to, and also how they would like to tell themselves they would. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt