Bernat

[Bernat @TBS_Bernat]

@DarthezMattias @lets_NEUROmkt Very nice and staright-forward way to put something apparently very difficult to express. I also beleive that our true emotions (what neuromarketing is about) can't be explained, only felt. That's why many of the equippment used in neuromarketing doesn't use words as intermediary

[Bernat @TBS_Bernat]

@DaranZelie @lets_NEUROmkt Trust is everything not just to attrack costumers, but also to keep them. Being truthful should be a pillar that works together with branding, naming, and packaging for example

[Bernat @TBS_Bernat]

@AlexanderBarnf @lets_NEUROmkt Very true indeed that standing out and offering a different, customized and personalized packaging can make the difference for some customers and attract them to buy our product. Pakcaging as branding are very important tools that shouldn't be neglected

[Bernat @TBS_Bernat]

@aliicrr @lets_NEUROmkt Good insight. I also believe virality isn't born but made. The simplest of pictures (for example) can become viral if certain elements from the STEPPS come into play. Look for example what happened with the picture of the gg, that has the most likes on intagram. Crazy indeed

[Bernat @TBS_Bernat]

@CyrineTriki @lets_NEUROmkt 100%. And what is interesting is that we can see it in our daily lives. What the mass do, we actually are more inclined to do it as well

[Bernat @TBS_Bernat]

@TbsAlice @lets_NEUROmkt That's right. A brand name is much more than just a simple word or group of them. It can become a great asset if is effective and transmitt the costumer a postive message and associations

[Bernat @TBS_Bernat]

#NMKTRCH
#MKTINGNEURO

[Bernat @TBS_Bernat]

A key piece of information from last class (inside the part of virality) is that people don't think in terms of information, they think in terms of narratives --> Stories

Come up w/ an idea of marketing your product with a story & and people will pay attention

@lets_NEUROMKT

[Bernat @TBS_Bernat]

Virality (piece of info that circulate rapidly and widely), has 6 key elements:
-Social Currency
-Triggers
-Emotion
-Public
-Prctical Value
-Stories

#NMKTRCH
#MKTINGNEURO

@lets_NEUROMKT

[Bernat @TBS_Bernat]

#NMKTRCH
#MKTINGNEURO

[Bernat @TBS_Bernat]

Packaging has also a key role. Other than just preserving the product inside, it can influence the costumer and act as a seduction/persuasion instrument. It can covey different messagges & emotions

It can have very claer associations (such as in the picture)

@lets_NEUROMKT

[Bernat @TBS_Bernat]

#NMKTRCH
#MKTINGNEURO

@lets_NEUROMKT

[Bernat @TBS_Bernat]

Good and effective naming should:
-Have an effective message
-Have a clear "promise"
-Be clear and concise
-Create positive associations

[Bernat @TBS_Bernat]

Branding is much more than just a name for our company. It transmitts information, which at the same time will trigger other information such associations. A good brand name can be a key asset.

#NMKTRCH
#MKTINGNEURO

@lets_NEUROMKT

[Bernat @TBS_Bernat]

#NMKTRCH
#MKTINGNEURO

[Bernat @TBS_Bernat]

#3 Coca-Cola is an excellent example too. The drink's called "Coca-Cola" because of the coca leaf & kola fruits that were used to add flavor.
They thought using letter C twice would look better than if they used a K in the word "Cola". Catchy name.

@lets_NEUROMKT
@CyrineTriki

[Bernat @TBS_Bernat]

#NMKTRCH
#MKTINGNEURO

[Bernat @TBS_Bernat]

#2 TESLA is probably 1 of the best examples I could think of good naming.
In honor of Nikola Tesla an inventor & engineer.
Conveys a strong message letting the world know the company is here to revolutionize the world. Plus a message of innovation.

@lets_NEUROMKT
@CyrineTriki

[Bernat @TBS_Bernat]

#1 Good names (as well as good logos) evoke a strong passion and positive attitude towards a brand. Parallelly, bad names have the exact opposite conequence.

A great brand name can be a solid competitive advantage for a company!

#NMKTRCH
#MKTINGNEURO

@lets_NEUROMKT

[Bernat @TBS_Bernat]

Here you have the comparison table of two Neuromarketing world leaders (Mr. Rafal Ohme and Mr. Douglas Van Praet).

Link to interviews:

https://t.co/TqpBaNNlXN
https://t.co/YXoO8Si66m

#NMKTRCH
#MKTINGNEURO

@lets_NEUROMKT
@aliicrr
@DarthezMattias
@LinaElIdrissi4