Alice Castellan

[Alice Castellan @TbsAlice]

I’m agree, this is another statistic that shows us to what extent the unconscious is decisive in our decision-making prose. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Alice Castellan @TbsAlice]

I’m totally agree, the name of a brand is extremely important because the more transparent the name is on the actions of the brand, the more customers will retain it! @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Zélie Daran @DaranZelie]

A good way to attract people with a product is first but mostly to find a good and significant name for the brand. People will refer and save this name in their mind. It need to make a sense for the consumer to avoid any misunderstanding @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Alice Castellan @TbsAlice]

When brand names have effective messages, that is to say that what they do is clear and there is clear promise, then they are usually brands that work very well and make a mark on consumers.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Alice Castellan @TbsAlice]

Studies show that more than 70% of customers buy their products according to brands and that 90% of them do so without realizing it. It is their subconscious that guides them to the brands that evoke the most positive emotions.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Alice Castellan @TbsAlice]

Naming is a word or a sentence by which a person, a thing, a place or any object is designated.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[camille collas @collas_camille]

In this tweet we present you many examples of good naming of several brands. @lets_NEUROmkt
#MKTINGNEURO #NMKTRCH @TbsAlice @baby_thomas1

[Maëlys Gille @gille_maelys]

This is the comparaison between two experts in neuromarketing : Cristina De Balanzo and Elissa Moses.
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt @TbsAlice

[Alice Castellan @TbsAlice]

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Alice Castellan @TbsAlice]

These are the 3 ad's about the corona virus.
The link of the video is https://t.co/esgzz3PG0U

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Alice Castellan @TbsAlice]

https://t.co/z08IqQPmxw
https://t.co/lPGUyuBneV
https://t.co/2jCTys2HtZ
https://t.co/mzTw4dJIfi
https://t.co/n8QvdpSqVl

[Alice Castellan @TbsAlice]

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Alice Castellan @TbsAlice]

The two main axes of the mind mechanism are: the relatives and the context. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Alice Castellan @TbsAlice]

A brand’s prositioning is a key concept in its management. It is based on one fundamental principle: all choices are comparative. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Alice Castellan @TbsAlice]

The mind does not understand absolutes, so depending on the context, our judgments or decisions will be different. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Alice Castellan @TbsAlice]

The perception of information is influenced/determined by the surrounding information, so in relation to what is being compared or what is around. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Alice Castellan @TbsAlice]

Anchoring is an unconscious mind mechanism which influence a judgement or a decision. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[mohamed sadik annag el khair @AnnagSadik]

DURACELL BUNNY COMMERCIAL https://t.co/pjcjjmnzF7
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO duracell's advertising is especially based on the comparison with other brands: it is necessary to denigrate them in order to show that their batteries are much more powerful and long-lasting

[mohamed sadik annag el khair @AnnagSadik]

https://t.co/XyH8Vh0BNp the advertising of pepsi uses the anchoring technique, on the video we see that pepsi tries to emphasize it by denigrating coca cola. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Alice Castellan @TbsAlice]

The idea of multiple unit pricing is to make discounts for bulk purchases. So people are buying things they think they're saving money on when they're buying things they don't actually need. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Alice Castellan @TbsAlice]

Yes, in advertisements for example, the choice of sounds/music is very important since it allows an emotional reaction, and therefore, a potential purchase. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt