@JoshReynolds24 Brunson is the smallest person on the court, sometimes its not about boxing out for the rebound, its stopping a bigger guy from getting the rebound and giving your bigs a better chance. This is a smart play.
Proud to say that we just finished redesigning Asia's largest private jet booking platform.
Private aviation has long used opacity as a signal of luxury. The logic: if you have to ask the price, the experience must be worth it.
We think that's broken thinking, and so did JetBay.
JetBay is Asia's largest private jet charter booking platform. When they came to us, their digital experience looked like every competitor: hidden pricing, no availability, ultra-premium feel that almost felt like information was hidden. For aspirational flyers ready to book, it was a dealbreaker.
Our job was to make private aviation approachable without making it feel cheap.
That meant:
• Replacing "contact for pricing" with real costs, real routes, real availability, front and centre
• Building a brand language that's refined without being cold
• Designing contextual education into the booking flow, so first-time flyers understand their options at the moment of decision
• Creating a scalable site and app ecosystem ready for audiences the industry has historically ignored
The brand now reads as premium and welcoming. See the full case study with the new designs:
https://t.co/ypLcnkmGWv
JIRA used to be my go-to project management tool by a mile. But the lack of innovation is hard to ignore. I wouldn't be surprised to see a mass exodus from @Jira in the next few years. It may already be happening.
Your new AI assistant, Rovo, can't even generate tickets?
Deciding which features make your MVP might be what makes or breaks your app launch.
Rule of thumb: Your app doesn't need more features.
It needs fewer features that actually matter to users — the most important that convert free users to paid users.
We've shipped 75+ apps.
The best ones launched with half the features the founder originally wanted.
The other half? Either never mattered — or got added later based on real user data.
Ship tight. Expand based on evidence.
That's it.
Every week, I get a DM or someone at an event starts with some version of: "Hey Cyrus, I have an app idea, but I don't know where to start."
So here's where to start:
Don't build anything yet.
Don't hire anyone yet.
Don't open Figma.
Don't buy a domain.
First, answer three questions honestly:
1) Who is this for? Not "everyone." A specific person with a specific problem. If you can't describe them in one sentence, you're not ready to build.
2) Why would they use this instead of what they're already doing? "Because it's better" isn't an answer. What's the specific friction in their current solution that your app removes?
3) What's the best thing this app does? Not the 5 things. Not the 10 things. The one thing someone opens it for. Focus on that first. Everything else is can be v2.
If you can answer those 3 clearly, you're ahead of 90% of people who are looking to build an app.
Seriously.
Most people show up with a feature list and no clarity on who it's for or why it matters.
Once you have those answers, then we can talk about building.
DM me if you want a 15-minute call to pressure-test your idea.
Or just book it directly
https://t.co/gZCQy7rXxr