To recruit adult learners, schools need to be hyperresponsive to engagement cues and signals, which requires advanced analytics and the ability to personalize communication at scale. https://t.co/qWkPvjftOx
I love talking data, especially data-driven marketing in higher education. Thanks to @ncmpr_national for inviting me to appear on their Peer and Simple podcast. ⚓ https://t.co/i5D5j2sgda
With so many uncertainties in higher ed don't just hope for the best and certainly don't underestimate the importance of marketing during a crisis - https://t.co/CgV8fpz1Mg
For @KTEX_Amanda, STC will always be her number one choice because it’s alright to be little bitty: “I really like that it’s a smaller campus, with smaller classes and a much smaller amount to pay.” https://t.co/653NfYWyI6
Now is not the time to reduce marketing budgets but instead amp up and strategically pivot. I've prepared some tips as you make your case to keep your marketing budgets in place.
https://t.co/tmIa8UtlA5
Looking to learn how to utilize social media in your marketing strategy? @UTRGVconted will be offering their social media management certification course this Sept.
Getting ready to teach my second class for #SocialMediaManagement at @UTRGVconted. Today’s students will be social media ninjas by the end of the day! #SocialMedia
STC alumni Thomas Plummer - “Cybersecurity is not just making sure your bank account is secure. It's making sure your life is secure.” #ExperienceExceptional#EndCCStigma#highereducation https://t.co/BSbkiA2d9j
For me, it's about getting in front of key stakeholders to educate them on our marketing efforts. Helping them see the "method behind my madness" can mitigate questions about our efforts (or their perceived lack thereof).
"If I deliver an advertisement via Instagram to 15- to 18-year-olds, in the Atlanta metro area, who visited our website in the past year, but a board member didn’t see it, am I still doing my job?" (opinion) https://t.co/8fbg6C49T9
@letitbecreative@ncmpr_national You know it @letitbecreative! It's also important to remember that just because students favor texting doesn't mean they want to be spammed. Personalization is key.