.@CNBC How can Cook argue that this was about Policy? Insane. Until recently nobody even knew who she was. Trump would have fired Powell if this was just a policy issue. But he hasn't. So how is Cook different from Powell? Easy - her mortgage fraud.
We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain.
At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.
Rest in peace Humpy Wheeler. There are many giants in the industry; Humpy was the master. There will never be another one like him. That is the enduring legacy of Humpy Wheeler. Godspeed and safe journey to heaven my friend.
GO WOKE, GO BROKE: Cracker Barrel CEO Julie Felss Masino's decision to 'decolonize' the company starting by removing the old-fashioned country gentleman meant to evoke nostalgia and Americana from the logo is hammering the stock wiping out $250 million in value. Since Felss became CEO the stock is down 34% erasing $587 million in value.
Quote (parody) from company marketing leaders: "We'd all hoped for better jobs than Cracker Barrel, but since we're here, we decided to remodel - going for a look between Denny's and iHop. Now, we can at least say we did something." #CrackerBarrelHasFallen#CrackerBarrel@FoxNews
Did you know?
The CEO of Cracker Barrel, Julie Felss Masino, announced her plans last year to rebrand the company because she said “it’s not relevant anymore.” She also believes people in middle class neighborhoods should have higher menu prices than people in low income neighborhoods.
Her plans included changing the logo, changing the restaurant, and changing the menu. She also said she wants to clear the “clutter” from the walls. She also wants to “bring the front porch to Pride.”
Why do these companies keep hiring woke people and letting them destroy the brand?
🚨BREAKING: The Cracker from Cracker Barrel SPEAKS OUT after being put out of a job!
LMFAO! They are getting ROASTED by everyone right now!
"I'm the goddamn reason people come to Cracker Barrel. How you gonna have a place called Cracker Barrel without a cracker leaning on a barrel?"
"I mean, what's next, America? A black female Popeye's manager that doesn't fight her customers?"
EXCLUSIVE: Cracker Barrel Insider Breaks Silence on the Woke Destruction of an American Institution
Erik Russell spent nearly 10 years working at Cracker Barrel. He’s done every job in the restaurant. Erik even met his wife there. To Erik, Cracker Barrel was a place where tradition lived and values mattered.
But over the past decade, Erik personally witnessed from the inside how corporate sabotage destroyed the Cracker Barrel American institution.
Cracker Barrel was founded on Southern hospitality and tradition by a Christian family 1969. Since the original owners passed, company leadership has gone through major changes. Current CEO Julie Felss Masino took over in 2023, beginning an immediate push to modernize and rebrand the company.
It began with small changes. The classic brown menus replaced. Uniforms relaxed. Dress codes done away with to pander to “blue haired employees.” Then alcohol was introduced, breaking with decades of staying dry to preserve a family-first atmosphere set up by the original Christian owners.
Service and management standards slowly degraded as corporate pushed for expansion into new markets. The food quality changed along with the drive for new “modern” customers. “The logo and store redesign is simply the last step in total brand destruction by corporate vandals who seemed to despise the Cracker Barrel core culture,” says Erik.
The logo symbolized a bygone era of front porch values and simpler times — the very spirit that inspired the company’s founding. That logo, like everything else meaningful, has now been sanitized and stripped of its soul.
The antiques on the walls once told stories too. Cracker Barrel sent teams across the country to auctions and estate sales to bring back authentic Americana, curating each store like a living museum. Today that process is gone, replaced with mass-produced décor that lacks meaning. What could not be destroyed from the outside was dismantled from within. Longtime employees left, regulars stopped coming, and standards fell.
“I felt like I was part of something truly American, full of nostalgia and tradition. Now all of that’s being torn down and replaced with just another bland, soulless corporate chain,” Erik said.
His next words stuck with me: “Cracker Barrel built up decades of goodwill across the country. We often referred to ourselves as “America’s front porch” after the iconic long storefront filled with rocking chairs and checkerboards where guests would wait to be seated. Each store I worked in felt slightly different, a reflection of their communities.”
According to Erik, the Cracker Barrel he loved, the one so many families cherished, is gone.
Erik lived the golden years. He met his wife there. Many coworkers were couples too, bound together by shared values. Regulars came daily, often to the same table, until the day they passed. “Cracker Barrel was more than a restaurant to them, it was home. A place where they felt still belonged, even as the world changed around them.”
Follow @rikoruss31
Quote (parody) from company marketing leaders:
"We'd all hoped for better jobs than Cracker Barrel, but since we're here, we decided to remodel - going for a look between Denny's and iHop. Now, we can at least say we did something." #CrackerBarrelHasFallen#CrackerBarrel@CNBC
We were contracted to remodel 500 Cracker Barrels over the next 5 years and we just wrapped up our first one.
What do you guys think of the fresh modern rebrand?!