Rakhi

You down with DMP? Product Marketer by day for #AdobeDMP aka #AudienceManager. Views are very much my own.

[Experience Care @AdobeExpCare]

Learn to cruise the travel business and engage your audiences. Join the webinar @PrincessCruises & @AnalyticsCloud - https://t.co/LSC9D9jeoB

[Rakhi @DMPchick]

It's time to make EXPERIENCE your business. #AdobeSummit #TT17

[Rakhi @DMPchick]

Building your schedule for #AdobeSummit? Check out how @Nordstrom. @MGMResortsIntl & @Lenovo leverage @AdobeDMP https://t.co/g4F4C7UCmJ

[Rakhi @DMPchick]

According to a recent survey of AAM clients: +26% in conversion rates, +50% in AOV, Cost per order -20% #AdobeChat #MicDrop

[Rakhi @DMPchick]

A8: Natural match allows brand to leverage 1st party authentication data to connect offline & online data. #AdobeChat

[Rakhi @DMPchick]

A7: Measuring campaign effectiveness includes de-duplicating 1st/2nd/3rd party data across all relevant channels. #Advertising #AdobeChat

[Rakhi @DMPchick]

A6-Once you have a baseline set of segments, start to build more granular audiences as a subset. #AdobeChat

[Rakhi @DMPchick]

Agreed #AdobeChat https://t.co/aRZfpN7vGG

[Ross Quintana💻 @Ross_Quintana]

@DialogTech digital transformation requires both leadership and cultural buy-in. #adobechat

[Rakhi @DMPchick]

A4 Connect ad engagement metrics w/audience data to measure & optimize strategies;use #CrossDevice graphs for people-based mktg.#AdobeChat

[J. Martin @joedmarti]

A4:More than 1 in 10 had a 25%+ CTR increase with personalization brought about DMP and programmatic #AdobeChat https://t.co/mtiNiJYLcG

[Rakhi @DMPchick]

A4-Connect real world activity (purchase, store visit, etc.) to digital experiences. #AdobeChat

[Rakhi @DMPchick]

A4-Sophisticated audience targeting that surpasses basic re-targeting tactics;use #CRM data 2 build advanced targeting strategies.#AdobeChat

[Rakhi @DMPchick]

A2Brands can collect, syndicate & resolve cross-channel/device customer data w/DMP to deliver personalized #CustomerExperience. #AdobeChat

[Rakhi @DMPchick]

@AdobePartner(s) are getting smart on @AdobeDMP today, building expertise on the industry's leading DMP - Adobe Audience Manager

[Rakhi @DMPchick]

3 Ways to Do Audience-Based Advertising (1st-Party Data Collection) Without 3rd-Party Cookie Data https://t.co/b8zexbaePA

[Rakhi @DMPchick]

A team that volunteers together, stays together @AdobeDMP team builds 2 playhouses for @Habitat_org for Humanity

[Rakhi @DMPchick]

Right? @AdobeDMP followers, check out what experts at Shutterfly has to say. https://t.co/DmtX9KselE