E-commerce founders don’t need another spreadsheet.
They need to know:
→ What’s actually profitable
→ Where cash is getting stuck
→ Which products deserve more capital
→ What the numbers are telling them before problems get expensive
That’s where a finance guy becomes part of the growth team.
#ecom
A clean set of books doesn’t mean your business is healthy.
You can have:
Perfect reconciliations.
Accurate P&L.
Zero unreconciled transactions.
…and still be running out of cash.
Accounting shouldn’t just explain the past. It should help you make better decisions about the future.
Your best-selling product might be your least profitable product.
Check the numbers after: COGS + shipping + payment fees + ad spend + returns.
E-commerce founders: know your profit per order, not just your orders.