"In 1988, Reebok and Nike had the same share. Reebok’s line: Because Life Is Not A Spectator Sport. Nike launched: Just Do It
Reebok changed its mantra 14 times in 2 decades. Nike didn’t. Nike is now worth $31.3b, Reebok $2.5b. Continuity beats reinvention"
via John Hegarty
For the creatives. A cheerful piece about The Beatles and what can happen when technology and creativity become friends. Merry Xmas. #creativity#advertising#ideas https://t.co/lAqifpyNq7
The Ruffian has LANDED. On the upside of imposter syndrome, and how to tell truly brilliant weirdoes from cos-playing charlatans. https://t.co/Fq6OdyIjtv
It’s hard to believe digital was once an outlier category. Then, we reasoned, such was its ubiquity there was no point having digital as a category at all. The outrage was real!
https://t.co/51qIxzRsiD