Google's June spam update rolls out, Mueller clarifies AI impressions in Search Console, and new AWR and Similarweb data show where clicks and traffic go. https://t.co/QCZfI6xRDJ via @MattGSouthern, @sejournal
Google's John Mueller said URL structure choices like /blog/ versus /en-us/blog/ are unlikely to affect SEO outcomes. https://t.co/DnBZmsi6zB via @martinibuster, @sejournal
Each layer has different failure modes, different fixes, and different organizational owners. Most marketing teams are working hard on the wrong one. https://t.co/R8XP7oIqEE via @DuaneForrester, @sejournal
AI content gets blamed for traffic drops. The real culprit is a content strategy that never survived beyond the freshness boost. https://t.co/VqD43R2FJu via @TaylorDanRW, @sejournal
The SEO job market quietly repriced around AI, but 4 out of 5 of the new higher-paying roles don't say AI in the title. https://t.co/YvyeqD6VGD via @Kevin_Indig, @sejournal
Learn more about the future of marketing as AI visibility to eligibility transforms how decisions are made in advertising and beyond. https://t.co/PxJGs2bEuY via @purnavirji, @sejournal
There is a narrative in publishing that Google traffic will mostly disappear. The real-world data strongly contradicts this. Accepting the Google Zero narrative is extremely dangerous. https://t.co/0MfE7Bz5eG via @sejournal
A comparison of how ChatGPT, Gemini, and Claude compare in accuracy, depth, and real-world performance across SEO, coding, research, and everyday tasks. https://t.co/zUSdRvxOtZ via @makhyan, @sejournal
Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. https://t.co/ejQ2AF4zxN via @martinibuster, @sejournal
Brand still wins, even in AI search. Stephen Kenwright breaks down how TV ads, trust, and strategy shape visibility across platforms. https://t.co/qVOQvme1NJ via @theshelleywalsh, @sejournal
The key to Google's quality and trustworthiness rankings may depend on these seven core content-related factors. https://t.co/RxD90JokM0 via @martinibuster, @sejournal
Google clarifies that links in AI Overviews all share a single position in Search Console reports. https://t.co/0nUwuL0VTO via @MattGSouthern, @sejournal
What to do when hit by a Google Core Update 🚨 If your site has been hit by Google March Core Update, here's what to do depending on the scenario 👇
See this and other flowcharts for SEO decision making in: https://t.co/zpXCdvr68w
This won't surprise anyone but looks like AI Mode links directly to Google Business Profile listing URLs for localized searches, not the website associated with the business.
Google's John Mueller explained at Search Central Live NYC that EEAT isn't something that can be added to websites https://t.co/Q2HGXrj5q6 via @martinibuster, @sejournal