Dan G

Founder/CEO @ Dappier - Open Web ➡️ Agentic Web - earlier founder @ Mojiva (Mobile Ads Acq. Pubmatic), (CTV Acq. by Bitcentral), Replay (Web3 TV)

[Dan G @DanGoikhman]

The Answer Layer.

The web is shifting from pages to prompts.

Users don’t click anymore - they ask. And monetization is moving from the page level to the inference layer: the exact moment an AI resolves a question, completes a task, or makes a recommendation.

That’s the Answer Layer - and every brand should own it.

In an AI-native internet, the Answer Layer is where users ask, decide, and act. It’s the new front door for every vertical. From Google to Amazon to Reddit, the world’s largest platforms are already deploying “AI Mode” across search, commerce, and discovery.

But here’s the opportunity: instead of licensing to Perplexity, be Perplexity for your vertical.

At Dappier, we help media companies, marketplaces, and trusted brands launch AI-native answer engines trained on their own content. Not chatbots. Not widgets. But branded systems that resolve user intent with context, trust, and monetization.

Owning the Answer Layer means:

🔍 AI-powered search
🧠 In-article, personalized answers
📄 Dedicated answer pages that rank
📦 Dockable widgets and SMS/social delivery
🤖 Syndication to LLMs—on your terms
📈 Feedback loops that make your content smarter and more valuable over time

It’s not a UX upgrade. It’s a distribution and monetization shift.

And it’s already working: https://t.co/gsnDEhA0Mr and AskCafeMom—built with Dappier and WildSky Media—are redefining parenting search by turning expert content into conversational interfaces.

Being the answer engine for your vertical means owning the journey, the data, the monetization, and the relationship. Otherwise, you’re outsourcing all of that - to a generic LLM.

Your brand’s credibility is your wedge.
Your content is the differentiator.

And @DappierAI is the full-stack platform to help you capture it.

[Dan G @DanGoikhman]

Came across @ZeroGPU_AI (https://t.co/yXhVenlDVg) - edge inference network that’s 10x faster, 50%+ cheaper, and 20% more accurate. Fewer tokens, better answers. This feels like the future.

[ZeroGPU AI @ZeroGPU_AI]

We just launched on @ProductHunt 🎉

Most teams are overpaying on AI. Tasks are being sent to expensive frontier models. It’s token overkill. 

That’s why we’re building small language models, lowering costs by up to 50% and reducing latency by 10x.

[Dan G @DanGoikhman]

@pmarca Tap into @ZeroGPU_AI and you can tokenmax that stack for about $5k/mo

[Dan G @DanGoikhman]

We just launched a new ad format for AI chat that outperforms traditional display ads by 5x.

Here’s how it works:

Users chat directly with brands inside websites’ AI chat or search (we power ad-supported AI agents across 100+ sites).

Advertisers can use their existing creatives to create their own brand agent, which surface as a sponsored prompt suggestion when users have a relevant conversation with a site’s AI agent.

These new ad formats run on existing pipes with industry leading partners creating an Open Web alternative to ChatGPT’s closed ecosystem for advertising.

@DappierAI #SponsoredConversations are here.

https://t.co/bvCPEcIu7I for more.

[Dan G @DanGoikhman]

@JamesBorow Currently building it. Let’s sync on it!

[Dan G @DanGoikhman]

@chamath 💯

[Dan G @DanGoikhman]

@ohryansbelt Software enabled service company

[Dan G @DanGoikhman]

@chamath @chamath check out https://t.co/yXhVenl65I

[Dan G @DanGoikhman]

The 85th podcast created with @wikipodiaAI just dropped - fittingly about AI.

Listen https://t.co/uqIZUl6Uzz or anywhere you pod.

Any topic. As a podcast. Instantly.

[Dan G @DanGoikhman]

@real_rehaan @thisiskp_ @buildinpublic @WikipodiaAI https://t.co/fEgfBQHGA9

https://t.co/ILJNk2k3g5

And anywhere else you listen to podcasts! (YouTube coming soon)

[Dan G @DanGoikhman]

Needed something to help crush my commute and vibe coded https://t.co/SMuC8CINJ2

Get a podcast on any topic on demand.

Give it a whirl!

@buildinpublic @thisiskp_ @WikipodiaAI

[Wikipodia.ai @WikipodiaAI]

60 new episodes…today.

Get a podcast on any topic instantly.

[Dan G @DanGoikhman]

@thisiskp_ @buildinpublic @WikipodiaAI Try and make one - the hosts are better on the new ones 😉

[Dan G @DanGoikhman]

@thisiskp_ @buildinpublic @WikipodiaAI Thx KP!!

[Dan G @DanGoikhman]

Just generated a podcast about Albert Einstein on @wikipodiaAI 🎙️
Listen: https://t.co/6jC9BYfZoN

[Dan G @DanGoikhman]

@ThisWeeknAI @Jason I built @WikipodiaAI - A podcast on any topic, on demand - https://t.co/SMuC8CINJ2 - it’s sick!

[Dan G @DanGoikhman]

Just generated a podcast about Navy seals on @wikipodiaAI 🎙️
Listen: https://t.co/zlrDr5KuyD

[Dan G @DanGoikhman]

@stephsmithio @AI20labs Chief Agents Officer on Demand

[Dan G @DanGoikhman]

The handoff between agentic browsers and publishers is going to be one of the most important opportunities in media.

AI Browsers: Threat Or Opportunity For News Publishers? https://t.co/wiIpHInhUJ

[Dan G @DanGoikhman]

It is clear as day now that answers are becoming a primary interface.

If you have an audience and a unique POV it’s time to launch your answers business today.

[Dappier @DappierAI]

Yahoo is the latest to announce their own AI interface: Yahoo Scout.

They join the ranks of every leading social & commerce app.

OpenAI will test ads in ChatGPT. Google is pushing ads closer to answers in AI Overviews.

One thing is undeniable. The answers business is real.

[Dan G @DanGoikhman]

People want answers and the old web is incompatible with the new.

The ChatGPT ads launch was a bombshell and highly anticipated.

@DappierAI we bet early that conversational interfaces were going to eat the web and bring them to any site with a next gen ad stack built in.

If you’re a publisher, it’s time to get going. The revenue that stems from monetizing decisions is going to change everything.

[Dan G @DanGoikhman]

Ads in feeds and content monetized attention.

Ads in AI conversations will monetize decisions.

That shift reframes traffic, ARPU, and what “good advertising” even means.

So while feeds and content monetized attention, intent was and remains the real asset.

AI doesn’t need more ads - it needs more environments.

@DappierAI

[signüll @signulll]

obviously this didn’t factor ads. let’s talk about ads cuz ads inside chatgpt will be insane (i have posted about this on my substack).

meta made ~$58 per user in 2025 purely from ads.

now imagine openai hits ~1b free users in 2026 (800m weekly right now, so this is conservative). if they monetize at just 9% of meta’s arpu, that’s ~$5b in incremental revenue. 18% gets you ~$10b. full parity is ~$57b/year from ads alone.

can ai companies ever match or exceed social media arpu?

likely! ai sits closer to intent than feeds ever did. ads in a feed monetize attention.. ads in an ai convo monetize decisions.

it’ll take time but if ai becomes the default interface for thinking, searching, buying, & choosing, social media arpu may end up looking like a floor, not a ceiling. given they have many many many facebook veterans, it looks very likely that openai has the potential to build one of the greatest ad businesses of all time (esp because they know your secrets & fears).

openai is essentially building “facebook 2.0” & all of the old facebook peeps are doing it.