Dan B 📈🔎📊

I use AI to summarize my AI summarized summaries of all the AI enhanced marketing stuff I find
#Marketing, #Content, #Migration, #Tech, #AI. Opinions are my own

[Patrick Stox @patrickstox]

I'm in my next chapter, and with AI, the constraints are gone. I'm being bolder and dreaming bigger than ever.

Here's the latest, plus a sneak peek at the new site I'm building. Even there, I'm reimagining how websites could work and what is useful.

https://t.co/xJk3X8let0

[News from Google @NewsFromGoogle]

We're launching Search profiles, a new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across social media, video and news platforms, and help audiences find accurate and up-to-date information about sources on Search.

[Tim Soulo 🇺🇦 @timsoulo]

In the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization:

1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically.

2) 67% of ChatGPT's top 1,000 citations come from sources marketers can't influence: Wikipedia (29.7%), homepages (23.8%), app stores (6.6%). Only 32.3% are influenceable content like educational pages, reviews, news, and blog posts.

3) 28.3% of ChatGPT's most-cited pages have zero Google organic visibility. These pages get cited repeatedly by ChatGPT despite not ranking in Google at all. A completely separate discovery layer.

4) ChatGPT only cites about 50% of the URLs it retrieves. It fetches dozens of pages per query but uses half as background context without attribution. This means that being retrieved and being cited are very different things.

5) Adding schema markup had zero meaningful impact on AI citations. AI Overviews actually dipped −4.6%, while AI Mode (+2.4%) and ChatGPT (+2.2%) showed changes indistinguishable from zero.

6) YouTube mentions have the highest correlation (0.737) with AI brand visibility out of all the factors we studied (including all the conventional SEO metrics like backlinks, page count, DR, etc). This held true for both Google-owned and OpenAI products.

7) AI Overviews reduce clicks to the #1 result by 58%. That’s up from 34.5% just 10 months earlier. The trend is accelerating.

8) 99.9% of AI Overviews appear on informational intent queries. Transactional, navigational, and local searches are almost entirely AIO-free. Shopping triggers AIOs just 3.2% of the time.

9) For a given search query, Google’s AI Mode and AI Overviews reach the same conclusions 86% of the time — but cite almost entirely different sources (only 13.7% citation overlap).

10) AI Overviews change every 2.15 days on average, with 70% of content differing between consecutive observations. But semantic similarity stays at 0.95. The words, sources, and entities constantly shuffle, but the actual meaning barely moves.

[Glen Allsopp 👾 @ViperChill]

Woah.

Quite a few limitations at first (no clicks, limited rollout) but this is a step in the right direction. Very cool.

More details over here: https://t.co/95lmFwJnc7

[Brodie Clark @brodieseo]

Massive SEO News: Google is launching the most requested report in Google Search Console ever. A new AI performance report!

Here's what we know so far:

• It will include dedicated reports for both Search and Discover

• The data will be reflected within Search for AI Overviews and AI Mode, alongside AI features in Discover

• The report will only be focused on impressions within generative AI features, not clicks

• The rollout will start with a subset of websites, allowing thorough testing (so keep an eye out!)

There are some major limitations to this initial testing phase, where the actual queries that users are searching won't show in the report, with only impressions for pages, countries, devices, and dates.

Though the dataset will be limited, this is certainly a step in the right direction!

I will be covering this rollout within my newsletter, so make sure to subscribe if you aren't already: https://t.co/J6GbI1tB27

[Chris Long @chris_nectiv]

Big SEO News: Google has officially posted an "LLMs.txt" page to the Chrome Developers site.

"Without this file, agents may spend more time crawling the site to understand its high-level structure and primary content."

[Glen Allsopp 👾 @ViperChill]

100M+ data points. 13 studies. 8 authors. One AI search benchmark report. ✨

I'm excited to share the research the Ahrefs team has put together over the past two quarters in one cohesive resource.

We've analyzed responses across AI Overviews, AI Mode, and ChatGPT, and even ran our very own misinformation experiment.

Some key highlights:

- In an analysis of 75K brands, YouTube mentions correlated most strongly with AI visibility 🖥️
- AI Overviews appear for 21% of all keywords (with that rate varying by category and query length) 🔑
- Across 76K websites using Ahrefs Web Analytics, Google sends 190x more traffic than ChatGPT 📈

I wouldn't be doing my job as a marketer unless I said there are some other big findings in the full report. 😬

Special thanks to those who agreed to have their comments featured. We often share these internally, so it's cool to be able to show them off a little.

I would love to convince Tim & Ryan to let me do this again for the next batch of research, so any likes, comments, and shares are much appreciated!

(I'm linking to it directly in the first reply.)

Thank you!

[Dan B 📈🔎📊 @DanielBuys]

@vfsglobalcare Thanks, I provided info, still waiting on feedback.

[Dan B 📈🔎📊 @DanielBuys]

Hey @vfsglobalcare Your website's not working! URGENT Please!!! We're unable to track the application status for 2 Schengen visa's from the Netherlands Consulate in Cape Town.

[Neil Patel @neilpatel]

Want to rank better on LLMs? Or, more so, get mentioned more than your competition?

Here are the visibility factors that 500 marketers say matter the most.

[The Boring Marketer @boringmarketer]

here are the major bets Google just announced it’s making in AI.

building authority for agents to discover and recommend your brand should be THE number one priority right now.

[CG @cgtwts]

Andrej Karpathy:

“10x engineers are normal. real agentic engineers are 100x”

Context engineering is becoming the foundation of agentic software.

Tool routing, memory systems, evals, and orchestrator-subagent workflows are the new stack.

Bookmark it and watch it.

[Logan Kilpatrick @OfficialLoganK]

Today we are starting to roll out the biggest upgrade to the Google Search box in over 25 years — now completely reimagined with AI, along with Gemini 3.5 Flash as the new default model for AI mode users globally!

[Nathan Clark @nathanclark_]

it’s in gemini, just create it in ai studio. oh, that’s for your personal google one account. for workspace you need gemini business. no, not gemini advanced, that’s ai pro now. unless you need ai ultra. oh agents? you do that in spark actually. no, not gemini api managed agents, that’s different. for coding use jules. unless you mean the agentic ide, that’s antigravity. no, that’s the old antigravity, download the new one. actually gemini cli is being deprecated, use antigravity cli. no the flash model is smarter than the pro model. unless you need pro. if it’s video, use flow. no, flow uses veo. no, nano banana is images. actually that’s in gemini now. unless you’re in search, then it’s ai mode. no, research is notebooklm. anyway it’s all very simple.

[LayoffHedge @LayoffAI]

LEAKED AUDIO FROM META ALL-HANDS AHEAD OF LAYOFFS TOMORROW

Mark Zuckerberg, in his own words, told Meta employees their devices are being tracked to train AI models.

His reasoning? Meta employees are smarter than the contract workers the rest of the industry uses for data labeling. So instead of hiring outside help, Meta is turning its own workforce into training data.

"The average intelligence of the people who are at this company is significantly higher than the average set of people that you can get to do tasks if you're working through these contractors."

He wants the AI to learn how "really smart people use computers" by watching employees work. He says the content is "stripped out" and none of it is used for surveillance or performance tracking.

Then he admitted the rollout was botched but said Meta intentionally kept employees in the dark because leaking competitive AI strategy would help rivals.

"It is not strategically in your interest for us to communicate everything in all the detail that we normally would on this."

Translation: We're watching you, we told you as little as possible, and we did it on purpose.

AI is replacing the contractor. Then the employee trains the AI. Then the AI replaces the employee.

This story and this company keeps getting weirder.

[Evan Luthra @EvanLuthra]

🚨A HACKER GROUP JUST STOLE 4,000 OF GITHUB'S OWN PRIVATE REPOSITORIES.. PUT THEM UP FOR SALE FOR $50,000.. AND THE WAY THEY GOT IN IS THE SCARIEST PART..

They didn't hack GitHub's servers.. They poisoned a VS Code extension.. One GitHub employee installed it.. And the attackers walked through the front door using the employee's own credentials..

The group calls themselves TeamPCP.. They name their malware after the sandworms from Dune.. And they've been running the most sophisticated supply chain attack campaign in cybersecurity history..

Here's how the whole thing unfolded..

In March.. They poisoned Trivy.. One of the most trusted security scanners in the world.. Used by over 10,000 development workflows globally..

They injected credential-stealing malware into Trivy's official GitHub Action.. The malware ran silently BEFORE the security scan.. So every log showed "scan completed successfully" while the malware was stealing AWS keys, SSH credentials, database passwords, and Kubernetes tokens in the background..

It took Aqua Security 5 days to fully remove them..

Using the stolen credentials.. They breached Cisco Systems.. Cloned over 300 private repositories.. Including source code for unreleased AI products.. And repositories belonging to Cisco's customers.. Major banks.. Government agencies.. BPO firms..

In April.. They hit Checkmarx.. Another security vendor.. Poisoned 5 official Docker images in 83 minutes.. The scanner worked perfectly.. It just silently sent all your secrets to the attackers..

That automatically cascaded into Bitwarden.. The password manager.. Their CI/CD system pulled the poisoned Docker image.. And the attackers injected malware into Bitwarden's official CLI package published on npm..

One compromised security scanner poisoned a password manager.. Automatically.. No human involved..

In May.. They hit TanStack.. Libraries downloaded millions of times per week.. 84 malicious package versions across 42 packages..

And here's the terrifying part..

The malware scraped the raw memory of GitHub's build servers.. Extracted authentication tokens.. Used those tokens to bypass two-factor authentication.. And then published the infected packages with completely valid cryptographic signatures..

Every security verification tool on earth said the packages were legitimate.. Because they were signed by the real pipeline.. Using real keys.. The attackers just happened to be inside the pipeline when it signed..

They defeated the entire trust model of modern software supply chains..

The same week they hit the Nx Console VS Code extension.. 2.2 million installations.. The malware specifically targeted Claude Code configurations.. Hunting for AI assistant credentials..

That's a first.. Supply chain malware designed to steal your AI's access keys..

Then on May 19.. They revealed the GitHub breach.. 4,000 internal repositories.. Listed for sale at $50,000.. With a warning.. "If nobody buys it.. We leak everything for free"..

Their malware is self-propagating.. Once it infects one package.. It automatically finds every other package that developer maintains.. Steals the publish tokens.. And infects all of them.. Then those packages infect the next developer.. And the next..

It jumps between npm and PyPI automatically..
The group doesn't even do the extortion themselves.. They sell stolen credentials to ransomware gangs.. One gang used TeamPCP's data to threaten Cisco with leaking FBI and NASA personnel records..

And the scariest part of all..

They didn't break any encryption.. They didn't find any zero-days.. They exploited the fact that the entire software industry blindly trusts its own build tools..

Every security scanner.. Every Docker image.. Every VS Code extension.. Every GitHub Action.. Is a potential weapon if someone poisons it upstream..

And right now.. Nobody can tell the difference between a legitimate build and a compromised one..

Because the compromised ones have valid signatures too.

[Dan B 📈🔎📊 @DanielBuys]

Introducing: https://t.co/Q2SY7saLI3
The largest searchable library of SaaS pricing pages on the internet.
989 real SaaS pricing pages. Each one screenshotted, tagged by design pattern, and filterable.
@coreyhainesco

[LayoffHedge @LayoffAI]

LAYOFF ALERT: INTUIT 🚨

The parent company of QuickBooks, TurboTax, Mailchimp and Credit Karma just cut 3,000 jobs (~17%).

Stated reason why? AI. Obviously.

The company has signed deals with Anthropic and OpenAI to integrate their AI models into its software.

[Google @Google]

Soon, you’ll be able to create and manage multiple AI agents for your many tasks — right in Search ✨

We’re starting with information agents:

🔹These agents intelligently look across everything on the web, including blogs, news sites and social posts, plus real-time data on finance, shopping and sports to surface updates related to your specific question.

🔹Your agent works for you 24/7 helping you stay on top of what matters most to you.

🔹Then, it’ll send you an intelligent, synthesized update — with links to learn more — at the right moment to help you take action.

#GoogleIO

[Dan B 📈🔎📊 @DanielBuys]

At this point everyone's just an unpaid intern working for Google; creating content for them to scrape

[Google @Google]

Soon, you’ll be able to create and manage multiple AI agents for your many tasks — right in Search ✨

We’re starting with information agents:

🔹These agents intelligently look across everything on the web, including blogs, news sites and social posts, plus real-time data on finance, shopping and sports to surface updates related to your specific question.

🔹Your agent works for you 24/7 helping you stay on top of what matters most to you.

🔹Then, it’ll send you an intelligent, synthesized update — with links to learn more — at the right moment to help you take action.

#GoogleIO