Daniel Lewis

YouTube and digital video strategist and producer. Journalist.

[Daniel Lewis @Daniel_Lewis3]

@mhp_guy Thanks for sharing this, Chris.

[Ben Mullin @BenMullin]

CNN C.E.O. Mark Thompson emails staff: “On U.S. cable, we’ve had our best weekend in four years and have been #2 in all of cable (news and non-news) since the conflict started.”

Here’s his note:

[Daniel Lewis @Daniel_Lewis3]

@jonfavs I'd recommend https://t.co/5Qj9h6rvXH

[Daniel Lewis @Daniel_Lewis3]

@Brian_Riedl Hope you are doing ok. Think you do excellent work.

[Daniel Lewis @Daniel_Lewis3]

@semaforben I’d go with the guy who decides what viewers see on the most important tech platform: https://t.co/6CdRPqgkox

[Daniel Lewis @Daniel_Lewis3]

@hitsman The discovery is almost too focused on topics I’ve watched previously. What if it mixed in more high performing vids that I haven’t considered. I think this is TikTok’s magic sauce. You find random gems

[Daniel Lewis @Daniel_Lewis3]

@AdamSchefter 😂

[Daniel Lewis @Daniel_Lewis3]

My brave colleague @sarasidnerCNN is an incredible journalist even when she's documenting her own painful, personal battle with cancer. Incredible video...that may save someone's life...worth a watch: https://t.co/IeSinHYukl

[Daniel Lewis @Daniel_Lewis3]

@DKThomp thought this was incredibly interesting, derek. first i've heard of this research.

[Daniel Lewis @Daniel_Lewis3]

@mariojoos CTRs usually decrease the more impressions a video gets. So, I could see a data set making you think it's completely unrelated to views. But when i look at CTRs on videos a few hours after posting, videos that have a high CTR usually earn more views. Maybe I need to document this

[Daniel Lewis @Daniel_Lewis3]

@mattyglesias "If you’re asking people to give you money, you need to find a way to align your work with their goals." Can't tell you how many journalists I know who aren't even aware of what their audience wants. We have so much data on them now. Thought this was excellent, Matt.

[John Berman @JohnBerman]

I work with a pretty amazing human.

https://t.co/Pi0QJuRyGD

[Daniel Lewis @Daniel_Lewis3]

Who will build the platform that prioritizes news? Head of instagram says it won’t be #Threadsapp

[Daniel Lewis @Daniel_Lewis3]

@hitsman @RunNGunYT @YouTubeLiaison So what data inputs from viewers do you think is the strongest predictor of interest in watching?

[Daniel Lewis @Daniel_Lewis3]

https://t.co/ULJ9VSEQ3o

[Daniel Lewis @Daniel_Lewis3]

@PaddyG96 Have you ever seen any creator earn meaningful revenue from YouTube memberships? What are the pros/cons of memberships in your opinion?

[Daniel Lewis @Daniel_Lewis3]

@PaddyG96 Sometimes a short looks like it's meh...but then 37 days after publishing it accelerates to over 6 million views. Nearly all of these late views came from the shorts feed. Shorts feed algorithm really values retention...holding viewers' attention for an extended period of time

[Daniel Lewis @Daniel_Lewis3]

@YouTubeLiaison My channel deals in a lot of international content. I’ve noticed on TikTok that they will deliver that content to international viewers more frequently. YouTube’s algorithm seems more rigid and sticks with your returning viewers. I think it’s an opportunity for YT

[Daniel Lewis @Daniel_Lewis3]

@PaddyG96 Did retention go down as it was shown to new audiences as opposed to the channel's returning viewers?