storytelling is the ultimate compression algorithm for human attention. everything else, data, logic, tech feeds into it, but if you can’t wrap it in a compelling narrative, nobody will give a shit. people think they make decisions based on facts, but they’re mostly responding to the shape of a story, whether it’s a personal arc, a company vision, or a product pitch.
if you want to accomplish anything meaningful, the story is the interface between it & the world. get that wrong & nobody will give af. get it right & you bend steel with your bare hands.
CAN’T WAIT TO MOVE INTO A SIMPLE APARTMENT WITH THE LOVE OF MY LIFE AND FALL ASLEEP AND WAKE UP NEXT TO THEM AND COOK DINNER WITH THEM AND HAVE RANDOM MIDNIGHT TRIPS AND STAY UP LATE PLAYING VIDEO GAMES OR WATCHING MOVIES AND BEING ABLE TO SHARE EVERY MOMENT OF MY LIFE WITH THEM
You’ve gotta see this.
In full.
Football is football. Sport is sport.
End of story.
Get into sport played by women, and the phenomenal athletes in the @FIFAWWC
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