Dar-Tech Inc.

Founded in 1951, Dar-Tech is a distributor of specialty chemicals, raw materials & laboratory equipment for various industries throughout the Midwest.

[Ruby+Social Success Marketing @SocialSMktg]

@bizzyweb A4: This article might help. Just bookmark it.

But.

Get your website ready to offer options to your customers in different stages of their "needs" a.k.a. journey.
#USAMfgHour
https://t.co/YgwHzwlZgI

#USAMfgHour

[BizzyWeb @bizzyweb]

A6: - Your CRM is the sole “point of truth” for all activities
- Regular meetings to share new leads/feedback keeps teams accountable
- Set KPIs for each team - Number of Leads delivered for marketing, Leads contacted within 1 hour of receipt for Sales, etc. #USAMfgHour

[Zero Surge @ZeroSurge]

@bizzyweb A5) Social media and our online store has definitely become the center of our post pandemic business model. We're already seeing positive improvements from it, but it certainly takes a lot of time and patience to grow! #USAMfgHour

[Dave Meyer @dave1meyer]

@DarTechInc1 @WeAreEarthling @bizzyweb Both have their place - Organic takes longer but is higher-trust, paid media gets you exactly the right people at exactly the right time with exactly the right message. #USAMfgHour

[BizzyWeb @bizzyweb]

A5: - Manufacturers are using online marketing to replace in-person events
- Inbound Marketing has made huge inroads in the past year – providing helpful information and automation
- Virtual sales replaces “windshield time” and allow better tracking of results #USAMfgHour

[BizzyWeb @bizzyweb]

A4: The four stages of a #manufacturing buyer's journey are 1) Attract - blogs/social/site 2) Convert - forms/calls to action/landing pages 3) Close - CRM/workflows 4) Delight - surveys/smart content #USAMfgHour

[Dar-Tech Inc. @DarTechInc1]

@dave1meyer @DuraTechUS @bizzyweb Yep, tracking cookies but you need a marketing automation system to do this. #USAMfgHour

[Dar-Tech Inc. @DarTechInc1]

@WeAreEarthling @bizzyweb Us, too. Google organic referral or Google Ads? #USAMfgHour

[Dar-Tech Inc. @DarTechInc1]

@DIYMarketers @bizzyweb @HubSpot It's a database to enter customer information and for sales to log touchpoints and notes. #USAMfgHour

[Dar-Tech Inc. @DarTechInc1]

@DIYMarketers @bizzyweb @HubSpot We just changed CRM systems last year. They still are working out the kinks. Another shift probably is not in the cards. Doing what we can with the systems we have. #USAMfgHour

[BizzyWeb @bizzyweb]

A3: This is where #CRM systems come into play
- Automate your engagement to give prospects more of what they’re asking for – a “choose your own adventure” of deeper engagement
- Check back consistently, don’t oversell, and think about helping vs. selling #USAMfgHour

[Dar-Tech Inc. @DarTechInc1]

@DuraTechUS @bizzyweb Ya, Google blocked that ability last year. Privacy and spam and all that. You can't anymore. #USAMfgHour

[Dar-Tech Inc. @DarTechInc1]

@Snaptron @bizzyweb Yes, most formulators will want a sample of product to test in the formulation before committing to a full order. That's the gateway. Standard in the industry. #USAMfgHour

[Dar-Tech Inc. @DarTechInc1]

@Snaptron @bizzyweb I just did a search for groups on Reddit that my company could participate in. #USAMfgHour

[Snaptron @Snaptron]

@bizzyweb A2: We use LinkedIn, Twitter, FB, Insta, and YouTube. A lot of conversations with our audience is also happening on Reddit. We put out content that is educational. #USAMfgHour

[DuraTech Industries @DuraTechUS]

@bizzyweb A2). Twitter, LinkedIn, Facebook. We ask our Sales team to engage and create new connections and followers. We created a Brand Ambassador program last year for our team members to help engage on these platforms and hope to get more leads and connections. #USAMfgHour

[BizzyWeb @bizzyweb]

A2:
- Your website is the foundation of all leads - where your prospects will look at to qualify you
- LinkedIn is great for B2B and CXO-level decision-makers. Facebook, Instagram, Twitter are good for specific audiences
- Don’t forget targeted email & trade groups! #USAMfgHour

[Dar-Tech Inc. @DarTechInc1]

@Snaptron @bizzyweb We offer free samples, too. That's our conversion point. #USAMfgHour

[Dar-Tech Inc. @DarTechInc1]

@bizzyweb A2: LinkedIn, Twitter mainly then Facebook, YouTube, email marketing, a blog #USAMfgHour