President of BizzyWeb, national speaker/trainer on Google/HubSpot topics. Specializing in generating buzz, sales results and leads for my clients/audiences
Before I forget - if you're a podcast fan, check out my pod at https://t.co/CP00FUbSnQ - we interview lots of great companies and manufacturers on how they're improving their biz. Thanks everyone!
#USAMfgHour
@bizzyweb I have a couple more quick things: let's also connect on LinkedIn if we haven't yet. https://t.co/6iaaObPmr5 #USAMfgHour - I have a couple more posts before we're done.
@SocialSMktg@bizzyweb So good! I see a lot of agencies and SEO companies focus on "vanity" metrics like visits, clicks and likes. It doesn't matter if you have a million visits if you don't make any sales. #USAMfgHour
@Total_Dist@bizzyweb So much so! And the market is getting even more complex with the rise of AI / LLM tools in search. Protip for showing up in GPT search: Write in Q&A format. The bots love questions and answers #USAMfgHour
@DCSCInc@Total_Dist@bizzyweb Lazy data makes for interesting marketing. Our company LinkedIn page is titled "BizzyWeb - HubSpot Agency Minneapolis" and I get SO much scraped-spam that says "I love your work at BizzyWeb - HubSpot Agency Minneapolis." That's an easy delete/mark as spam #USAMfgHour
@bizzyweb If you're looking for a great, scalable CRM - check out our fave: HubSpot. I just published a blog post today with a handy checklist on getting started that's applicable to any CRM #USAMfgHour https://t.co/U5u2iPSOAe
@Total_Dist@bizzyweb Absolutely! A great use of AI is to look at your content and look for gaps - "what am I missing if I'm trying to engage and start a conversation with [insert your best customer here]" #USAMfgHour
@SocialSMktg@bizzyweb So true! Especially for the homepage. One thing I learned from my pals at Google - the About Us page is the second most important page on your site. Use it as a reference guide to all the great things you do, not for a boring story about your founder #USAMfgHour
@SocialSMktg@bizzyweb Bingo! If your site is all about you, it's like that person at a cocktail party that drones on and on about themselves. You want helpful tips, conversation, and interesting content. #USAMfgHour
@DCSCInc@bizzyweb It's really all about identifying who your best prospects are, and making sure your site speaks directly to them. Your website ain't Where's Waldo - get them to what they want as quickly as you can. CTAs are the golden ticket #USAMfgHour
@bizzyweb Little known fact, we also build almost all our websites in HubSpot too. Everyting in one place, with actionable data and insights. #USAMfgHour
Quick programming note for my pals following along on #USAMfgHour - all the posts are going up, but Twitter's search isn't reliably showing the Hashtag for me. Be sure to check our feed at @bizzyweb for all the questions and answers. Thanks!
@DCSCInc@bizzyweb And it shows! You guys are GREAT at magnetic content that engages your audience. It really helps get people "off the ledge" and engaging with you #USAMfgHour
@SocialSMktg@bizzyweb So great Ruby! I like to think of it as "choose your own adventure" marketing. Tell a story and engage in conversation. It's all about building a relationship #USAMfgHour