Daria

I help tech founders explain what makes their products different and why they matter | Positioning, narratives, storytelling | @decentwealthapp co-founder

[Daria @DariaStrategy]

"You're using our platform wrong"

Oh no, sweetheart! Culture doesn’t adapt to your tech.

Don't blame Mercury in retrograde when users refuse to drop old habits for new tools.

Design for human behavior instead of fighting it ⤵️ https://t.co/DTLvfWUPga

[Daria @DariaStrategy]

"You're using our platform wrong"

Oh no, sweetheart! Culture doesn’t adapt to your tech.

Don't blame Mercury in retrograde when users refuse to drop old habits for new tools.

Design for human behavior instead of fighting it ⤵️ https://t.co/DTLvfWUPga

[Daria @DariaStrategy]

@FutureDies I've just read about this
русня ніяк не заспокоїться

[Daria @DariaStrategy]

Tech product fails when the team assumes people will change their culture to use a clever tool.

History rewards the technology that integrates seamlessly into how humans ALREADY BEHAVE. 5/5

[Daria @DariaStrategy]

Many founders blame the market or Mercury in retrograde when users refuse to drop familiar habits for a brilliant new tool.

Ignoring human behavior leads to abandoned tech ⤵️ 🧵1/5

[Daria @DariaStrategy]

4/5 @ChatGPT did not ask us to adopt a new habit or buy a new device. The company didn't ruin our familiar flow.

People already knew how to type a question into a box, the way they type into Google.

[Daria @DariaStrategy]

@diegorretamal Cultural differences is my favorite topic to discuss. People often underestimate local habits and traditions. So many American and European brands failed in Asia because of bad naming or weird UX.

[Daria @DariaStrategy]

"You're using our platform wrong"

Oh no, sweetheart! Culture doesn’t adapt to your tech.

Don't blame Mercury in retrograde when users refuse to drop old habits for new tools.

Design for human behavior instead of fighting it ⤵️ https://t.co/DTLvfWUPga

[Daria @DariaStrategy]

@i_mika_el the spreadsheet is your biggest competitor

[Daria @DariaStrategy]

@andriibondards thank you 🙌

[Daria @DariaStrategy]

My condolences to everyone affected by yesterday’s tragedy in Kraków.

[Stuart Dowell @StuartDowell_]

Kraków Shooting Sunday morning update:

Some pretty grim details have emerged overnight.

Police have found three bodies at the gunman's home in Ostrowiec Świętokrzyski, about 150 km northeast of Kraków.

They are believed to be his mother, father and sister, although their identities have not yet been formally confirmed.

The suspect's sister normally lived in Kraków and had apparently returned to Ostrowiec to visit her parents. Neighbours described the parents as friendly, sociable people. One said they had celebrated New Year's Eve together.

They also knew about the family's interest in firearms. According to one neighbour, the father and son regularly visited a shooting range together, sometimes every Sunday morning.

The suspect is 24 years old and had a firearms permit. Polish media report that he was a member of the Świt shooting club in Starachowice and had two legally registered firearms. His father reportedly owned another eleven.

That means the father and son had thirteen registered firearms between them.

The suspect reportedly trained as a lathe operator at a vocational school in Ostrowiec.

The defence minister has confirmed that he never served in the Polish military, despite earlier reports suggesting otherwise.

As for his possible motive, there's still very little new information.

Interior Minister Marcin Kierwiński said yesterday that the gunman held very radical views and appeared to be fascinated by far-right ideologies. But we haven't yet been told what investigators found to support that assessment, whether he had links to any extremist organisations, or whether those beliefs motivated the shooting.

We also know more about the two police officers who confronted him.

They've been named as Jakub Kulik and Artur Morański. One suffered three gunshot wounds and the other was shot once. Both underwent surgery, and overnight reports described their conditions as stable, although their injuries are serious.

Jakub Kulik was previously a soldier with Poland's 6th Airborne Brigade and had only recently joined the police. His former military unit has issued an urgent appeal for blood donations, specifically AB Rh-positive.

On how quickly the police responded:

The first emergency call came in at exactly 15:00:15 yesterday. Police say the first patrol began responding just 23 seconds later. By approximately 15:03, officers were already exchanging gunfire with the attacker. Thirty police patrols were deployed altogether.

Six people were killed in Kraków, four women and two men. Three Polish women and a British citizen have been identified among the dead. The identities of the other two had not been confirmed at last night's briefing.

Reports on the number injured range from 15 to 17, including the two police officers. Five of the injured are foreign nationals, from Austria, Germany, Portugal, Russia and Britain. The gunman was also wounded and remains in hospital.

Poland is observing two days of national mourning today and tomorrow, Sunday and Monday. Kraków has declared mourning until Wednesday.

https://t.co/AI7DmvTVCa

[Daria @DariaStrategy]

The Psychology of Money is one of the best books I've ever read. Now, it's a podcast 👀

[Morgan Housel @morganhousel]

The Psychology of Money Podcast

The value and joy of hard work.

[Daria @DariaStrategy]

today’s office in case you were wondering

[Bachi @julibachi]

today’s office in case you were wondering

[Daria @DariaStrategy]

‼️ MUST READ: A deep dive into what’s happening in product building right now, and how AI is dividing designers.

[Daria @DariaStrategy]

AI that still works when the internet doesn't

Survival LLM runs entirely offline with 1.5M resources built in. Its knowledge base includes Wikipedia, medical guides, and repair manuals.

It can help you find water, start a fire, build a shelter, or repair equipment.

Save it ⬇️

[Daria @DariaStrategy]

‼️ MUST READ: A deep dive into what’s happening in product building right now, and how AI is dividing designers.

[Andrii Bondar @andriibondards]

📌 My takeaways from PUSH UX on how designers are shifting from Figma to production code and how to build an AI-first product culture that lasts. https://t.co/wNZbUljnrp

[Daria @DariaStrategy]

@andriibondards innovate or get left behind 💪

[Daria @DariaStrategy]

Tech bros are obsessed with taste, but only a few get it.

Ukrainian @MacPaw launched CleanMyMac Mist: a perfumed screen and keyboard cleaner.

The scent is named "Frosted Juniper," a nod to the juniper native to both Ukraine (where MacPaw started) and Cupertino (where the Mac was born).

[Daria @DariaStrategy]

@FutureDies @AIBC_World @EternaXLabs Looks great! Have fun and many contacts at the conference 🙌🏻