Scott Filhaber

Dataman Group Direct provides targeted marketing lists that generate response. Smarter Lists. Better Leads.

[Scott Filhaber @DatamanGroup]

A new homeowner is not just someone who changed addresses.
It’s someone entering one of the highest spending and highest decision-making periods of their life.

[Scott Filhaber @DatamanGroup]

Marketing Tip Monday - Insurance Marketing is about TRUST
In a digital age, relationships matter.

Think visibility, consistency, and timing:
- New homeowners
- Turning 65 prospects
- Homeowner renewals
- Life-stage marketing

The right message at the right time wins.

[Scott Filhaber @DatamanGroup]

** 37% of homeowners receiving a rate increase are likely to shop for a new policy. (JD Powers study)

Timing your outreach around renewal dates matters

[Scott Filhaber @DatamanGroup]

Mortgage Marketers need to focus on precision prospecting. Many homeowners have low-rate first mortgages and need cash access without refinancing.
Lenders who grasp homeowner equity, loan history, and life stages are generating quality leads.

[Scott Filhaber @DatamanGroup]

When you market to New Homeowners…their needs have just changed—
and they’re actively looking for solutions.

Remember - you’re not interrupting—you’re showing up at the right time.

[Scott Filhaber @DatamanGroup]

How’s your marketing?

If it’s “spray and pray”… it’s broken.
“Anyone” is not a target.

👉 New homeowners are.

Smarter data + life stage marketing = better results.

[Scott Filhaber @DatamanGroup]

Research from NAHB and related housing studies shows new homeowners commonly spend between roughly $8,000 and $15,000+ during the first year after moving. That's a national average - includes condos, starter homes, rural markets, cash-constrained buyers.

[Scott Filhaber @DatamanGroup]

Marketing Tip Monday - Turning 65 = Opportunity

Every day, thousands of Americans age into Medicare eligibility.
👉 Summer is a prime window to reach this audience early—before the flood of fall marketing.

[Scott Filhaber @DatamanGroup]

If you're an insurance agent unaware of X-Date Lists, here's why they're vital. New homeowners often stick with lender-recommended insurers but shop around at renewal time. X-Date marketing targets them when they’re ready to switch.

[Scott Filhaber @DatamanGroup]

When you market to New Homeowners…
you’re reaching people who are actively making decisions.

#NewHomeowners #HomeBuyingJourney #RealEstateMarketing #TargetAudience #DecisionMakers #Homeownership #MarketStrategy

[Scott Filhaber @DatamanGroup]

How’s your marketing really doing?

Are you reaching the right people…
or just more people?

[Scott Filhaber @DatamanGroup]

Life stage marketing = right message, right moment.

It’s not about age.
It’s not about income.

It’s about what just changed:

• Bought a home
• Moved
• Entering retirement
• Growing a family

When life changes… buying behavior changes.

That’s your window.

[Scott Filhaber @DatamanGroup]

Millennials (1981–1996) are now the largest homeowning generation in the US, with 45–50 million homeowners. They prioritize research and relevance when buying a home, which creates short-term opportunities for engagement.

Be early. Be helpful. Be relevant.

[Scott Filhaber @DatamanGroup]

Capitalize on the decision-making needs of New Homeowners in the first 48 hours. It's all about timely, relevant communication. Show up early!

#NewHomeowners #DecisionMaking #TimelyCommunication #First48Hours #HomeBuyingTips #HomeSweetHome #WelcomeHome #EarlyEngagement

[Scott Filhaber @DatamanGroup]

Smarter targeting hinges on life stages.
People respond based on their current situations, like moving or renovating. Timing trumps demographics.
If someone’s planning a renovation, consider:
New services -New products - New vendors
Focus not just on WHEN

[Scott Filhaber @DatamanGroup]

Gen Z doesn’t ignore marketing.
They ignore irrelevant marketing.

They want:
-- Clear value
-- Fast answers
-- No friction

If they have to work to understand your offer…they’re already gone.

[Scott Filhaber @DatamanGroup]

If your target market is ‘anyone’… you don’t have one.
The fastest way to waste your marketing $
Timing beats broad targeting.
Reach people when something changes—
that’s when they’re ready to act.
Think New Homeowners

[Scott Filhaber @DatamanGroup]

Earth Day, celebrated every April 22, reminds us that our planet's health impacts everything from water and air to communities. It began in 1970 with millions advocating for environmental protection and is now recognized globally by over 190 countries.

[Scott Filhaber @DatamanGroup]

🌍 Marketing Tip Monday - Earth Day = A Natural Marketing Moment

Earth Day works best when it feels natural, not forced.
Connect your message to what homeowners are already thinking about—and you’ll stand out.

[Scott Filhaber @DatamanGroup]

Join us at #WQA2026!