Dale Filhaber

Listologist Supreme, CEO Dataman Group Direct Mail & Telemarketing Lists.

[Dale Filhaber @datadale]

A new homeowner is not just someone who changed addresses.
It’s someone entering one of the highest spending and highest decision-making periods of their life.

[Dale Filhaber @datadale]

Marketing Tip Monday - Insurance Marketing is about TRUST
In a digital age, relationships matter.

Think visibility, consistency, and timing:
- New homeowners
- Turning 65 prospects
- Homeowner renewals
- Life-stage marketing

The right message at the right time wins.

[Dale Filhaber @datadale]

X-Date marketing isn’t about reaching everyone. It’s about reaching homeowners when they’re most open to reconsidering their current coverage.

[Dale Filhaber @datadale]

When you market to New Homeowners…their needs have just changed—
and they’re actively looking for solutions.

Remember - you’re not interrupting—you’re showing up at the right time.

[Dale Filhaber @datadale]

How’s your marketing?

If it’s “spray and pray”… it’s broken.
“Anyone” is not a target.

👉 New homeowners are.

Smarter data + life stage marketing = better results.

[Dale Filhaber @datadale]

Research from NAHB and related housing studies shows new homeowners commonly spend between roughly $8,000 and $15,000+ during the first year after moving. That's a national average - includes condos, starter homes, rural markets, cash-constrained buyers.

[Dale Filhaber @datadale]

Turning 65 = Opportunity

Every day, thousands of Americans age into Medicare eligibility.
Summer is a prime window to reach this audience early—before the flood of fall marketing.

The key isn’t reaching everyone turning 65…
It’s reaching the right prospects at the right time.

[Dale Filhaber @datadale]

37% of homeowners receiving a rate increase are likely to shop for a new policy. Timing your outreach around renewal dates matters

[Dale Filhaber @datadale]

When you market to New Homeowners…
you’re reaching people who are actively making decisions.

#NewHomeowners #HomeBuyingJourney #RealEstateMarketing #TargetAudience #DecisionMakers #Homeownership #MarketStrategy

[Dale Filhaber @datadale]

How’s your marketing really doing?

Are you reaching the right people...or just more people?

When someone buys a home, their needs shift.
They’re making decisions, choosing providers, forming new habits

That’s why new homeowners are the most responsive audience in marketing.

[Dale Filhaber @datadale]

Life stage marketing = right message, right moment.

It’s not about age.
It’s not about income.

It’s about what just changed:

• Bought a home
• Moved
• Entering retirement
• Growing a family

When life changes… buying behavior changes.

That’s your window.

[Dale Filhaber @datadale]

Millennials account for 45–50 million homeowners - Now the largest homeowning generation in the U.S.

And when they buy a home?
New home = new decisions
New needs = new opportunities
But the window is short

Be early. Be helpful. Be relevant.

[Dale Filhaber @datadale]

Capitalize on the decision-making needs of New Homeowners in the first 48 hours. It's all about timely, relevant communication. Show up early!

#NewHomeowners #DecisionMaking #TimelyCommunication #First48Hours #HomeBuyingTips #HomeSweetHome #WelcomeHome #EarlyEngagement

[Dale Filhaber @datadale]

Smarter targeting hinges on life stages.
People respond based on their current situations, like moving or renovating. Timing trumps demographics.
If someone’s planning a renovation, consider:
New services -New products - New vendors
Focus not just on WHEN

[Dale Filhaber @datadale]

Gen Z doesn’t ignore marketing.
They ignore irrelevant marketing.

They want:
-- Clear value
-- Fast answers
-- No friction

If they have to work to understand your offer…they’re already gone.

[Dale Filhaber @datadale]

If your target market is ‘anyone’… you don’t have one.
The fastest way to waste your marketing $
Timing beats broad targeting.
Reach people when something changes—
that’s when they’re ready to act.
Think New Homeowners

[Dale Filhaber @datadale]

“Anyone” is not a target market.
It’s the fastest way to waste marketing dollars

Timing beats broad targeting.

Reach people when something changes—
that’s when they’re ready to act.

Like new homeowners. https://t.co/vnIJ08MCQL

[Dale Filhaber @datadale]

Earth Day is celebrated annually on April 22, reminding us that our planet's health impacts everything, from water and air to homes and communities. It began in 1970 with millions of Americans rallying for environmental protection and now involves over 190 countries globally.

[Dale Filhaber @datadale]

🌍 Marketing Tip Monday - Earth Day = A Natural Marketing Moment

Earth Day works best when it feels natural, not forced.

Connect your message to what homeowners are already thinking about—and you’ll stand out.

[Dale Filhaber @datadale]

Join us at #WQA2026!