Ben Daters

VP Sales & GM, ZI Marketing @ZoomInfo, ex-VP & founding team @ppl_ai, talking ABM, enterprise SaaS & bay area sports.

[Ben Daters @Daters4]

I presented at @ZoomInfo Executives Club Roadshow in Austin last week! Filled the room with amazing leaders across GTM sharing best practices in driving AI across their organizations.

Thank you to everyone who joined - the engagement and vibes were amazing to see.

[Ben Daters @Daters4]

@data_atx @DavidVartan The software spend is wild. These contracts are through the roof for legacy tools and could easily be cut in half - would take me 1 call to fix each of those

[Henry Schuck @HenryLSchuck]

Earlier today @OpenAI selected @ZoomInfo as a launch partner in Codex for Work, built for go-to-market teams.

Sellers, Marketers, RevOps, and GTM Engineers run ZoomInfo skills right in Codex: find target accounts with buying signals, build contact lists of decision makers, map buying committees, prep meetings, and score pipeline, all on verified data.

The work happens where you already are, grounded in data you can trust.

Learn more at https://t.co/BX2hL5F66K ; connect to Codex here: https://t.co/OFIng4fmy5

[Ben Daters @Daters4]

I wrote a piece on turning Overlay Sales into a growth engine — not a ghost function.

✅ Front-line tactics that work
📊 Metrics that prove impact
💥 The internal selling playbook

https://t.co/pdQeXowtCm

[Ben Daters @Daters4]

Wild thunderstorm lights up all of Austin last night and hits lightning rod on top of @FairmontATX

[Ben Daters @Daters4]

register here for upcoming exec clubs: https://t.co/4SiQn8Lzzi

[Ben Daters @Daters4]

I presented at @ZoomInfo Executives Club Roadshow in Austin last week! Filled the room with amazing leaders across GTM sharing best practices in driving AI across their organizations.

Thank you to everyone who joined - the engagement and vibes were amazing to see.

[Ben Daters @Daters4]

🚨 Audience to Ads in @ZoomInfo GTM Studio is NOW LIVE! 🚨

Marketers can now target the EXACT buyers - enriching with secondary email addresses & mobile numbers to power record match rates on LinkedIn, Meta, and our proprietary ZI DSP.

Target PEOPLE, not ACCOUNTS. Zero Waste!

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

Man Clay got SO much more expensive with new "better value" pricing.

2x-3x more for us, I think.

When pricing gets more complicated, it almost always means it's also gotten more expensive. At least for most.

[Henry Schuck @HenryLSchuck]

Find accounts actively researching your category and hiring to solve problems YOUR PRODUCT SOLVES - in <4 minutes...

No heavy ABM motion, no weird back and forth between marketing and sales.

Not properly prioritizing your accounts with signals kills your conversion rates, drives down sales productivity, and eats up your cash flow.

Most sales teams give up on “warm” leads from marketing and end up building their own lists - and those end up being based on firmographics - industry, company size, title - booorrrinnnnggg.

I take three data sources and married them together in GTM Studio:

1. G2 intent data - who's actively researching ZoomInfo right now (thanks Godard Abel and Eric Gilpin)

2. CRM data - excluded existing customers (don't waste your reps' time)

3 Job posting data - filtered for companies hiring roles that mention "prospecting" or "cold calling"

Think about what that means...

A company is on G2 researching your product, they're not a customer, they're mid-market, right in your sweet spot.

AND they're actively hiring people whose job it is to prospect.

That's a company with BUDGET, NEED, and URGENCY.

The whole thing took me ~3 minutes.

Then I added the buying committee with a few clicks so my sellers have names of people, not just company logos.

This is what GTM Studio was built for - taking signals that live in different places and combining them so your team focuses on the highest-likelihood opportunities.

[ZoomInfo @ZoomInfo]

We’ve been named a Leader in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026!

According to @Forrester’s evaluation, ZoomInfo is "a top option for organizations seeking a full ecosystem provider across sales and marketing."

Check out the report to learn why we got 5/5 scores across data quality and validation processes, AI data readiness, and 18 other criteria: https://t.co/MVgZAnuiGb

[Taylor Haren @THArrowOfApollo]

We were Clay's largest user at one point in time, hitting their platform 17.3 million times per week. Last month we replaced them entirely with a $200/mo Claude Code subscription.

I can't write code. Neither can James, my VP of Growth who built the replacement.

Here's the full story.

Clay is a GREAT product and I TRULY think most people should use it. But we hit their ceiling.

50,000 row limit per table.

12.5 million row cap per workspace.

Tables that take days to actually delete.

Clicking "run all" thousands of times and waiting days for things to clear out.

So

When you're processing millions of leads, all the above become the bottleneck of your entire business.

James had never touched Claude Code before. Three weeks after learning it, he built our entire core system.

With Clay, processing 1 million leads took 27 hours.

And it would error out often enough that we would always have to plan on hitting the “run all rows” button again on 20+ clay tables. IYKYK

but

Our new system waterfall enriches 1 million leads in 5 seconds. 272,000 leads PER SECOND.

AND On top of the core engine, we vibe coded a Google Maps scraper that pulls leads zip code by zip code across all 32,000 US zip codes.

AND An AI lead finder that hits 95% contact match rates where Apollo gives you about 30%.

AND Ad library scrapers for Google and LinkedIn.

AND An AI campaign analysis system.

AND An auto-refill system so clients never run out of leads mid-campaign.

One we started building with Claude, we just couldn’t stop

Now we have the data ready for clients sending 5 million emails a month within 1 week of signing the contract.

I put together the full system blueprint -- every tool, the tech stack, a Clay vs custom comparison, and a 6-step playbook for building your own. Plus a video walkthrough where I show you the live system and how each tool actually works.

Retweet or Reply CODE below and I'll DM it to you.

[Ben Daters @Daters4]

@redban I need that hat! Epic

[Ben Daters @Daters4]

@ReevesCanon @peytwalk And right next to the yellow rose? Lol

[Ben Daters @Daters4]

The 2025 @Gartner_inc Magic Quadrant for ABM Platforms is hot off the press. @ZoomInfo Marketing is named a 2x Leader and announcing exciting new Agents coming to our ABM Platform!

https://t.co/R7OPjmD60j

[Ben Daters @Daters4]

Redwood Cuts CPC by 99% and Saves 25 Hours a Week Using ZoomInfo’s ABM Platform! https://t.co/Wun97ETJ9H

[Ben Daters @Daters4]

Support finally picked up and was useless and connection was terrible. Offered zero insight or support and told me to call a different number. @robotaxi @elonmusk

[Ben Daters @Daters4]

@robotaxi it was a 7 minute route and the RoboTaxi routed me 29 minutes off course and no support is picking up! This is not a good first experience @elonmusk

[Ben Daters @Daters4]

Redwood Cuts CPC by 99% and Saves 25 Hours a Week Using ZoomInfo’s ABM Platform! https://t.co/Wun97ETJ9H

[Ben Daters @Daters4]

The 2025 @Gartner_inc Magic Quadrant for ABM Platforms is hot off the press. @ZoomInfo Marketing is named a 2x Leader and announcing exciting new Agents coming to our ABM Platform!

https://t.co/R7OPjmD60j

[Ben Daters @Daters4]

A Leader in ABM, Again.
@ZoomInfo Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms, the second consecutive year.

https://t.co/R7OPjmD60j