Brands that can engage with their audience and get them participating will stand out in the market. Fostering a community is not only recommended but crucial to gaining valuable, repeat customers.
#BrandCommunity#Engagment#snhusmm
https://t.co/ky8VgEhBuU
Technology and culture go hand in hand. A brief look how Orkut combined the two to create a winning social media experience.
#OnlineCulture#Orkut#snhusmm
https://t.co/ygBpkBMOpG
An important note from Mahoney & Tang (2017) on why its important to research and plan a marketing message before going live. You never know how it will be received
#ConsumerResearch#Strategy#snhusmm
Influencer marketing is popular trend these days, but do customers view influencers any differently than company spokespeople?
#InfluencerMarketing#snhusmm
A snapshot of how Weixin/WeChat became an essential part of daily life for millions of users worldwide
#AudienceResearch#SocialMediaApp#snhusmm
https://t.co/3WSUpQlbUA
Short video is expected to be the fastest growing form of social media marketing. This article indicates short video has the highest ROI of any form of media and over half of marketers currently using it plan to increase spending!
#shortvideo#snhusmm
https://t.co/h8DoPvshwS
An important quote from Mahoney & Tang (2017) reminding businesses to focus on fewer and more effective products that will satisfy customer needs rather than just offering more options!
#knowyouraudience#ROI#snhusmm
Sure producing great content is key but understanding how Google's search algorithm works can help marketers tweak their content to rank well on Google specifically. You're not just producing content for users but Google as well!
#GoogleSearch#CheatSheet#snhusmm
Micro-influencers are an often underutilized but effective way to help build brand awareness and brand authenticity. Here is an article to help better understand the potential benefits of going smaller, rather than larger
#microinfluencers#snhusmm
https://t.co/DDOR5nBWju
A quick look at Cyberactivism and how effective or ineffective it could be in an increasingly digital world.
#cyberactivism#socialmediatrends#snhusmm
https://t.co/GHlVjMrzC6
AJ points out that numbers don't tell the whole story in regards to website traffic. Attracting the most hits isn't always the goal. Attracting the right hits is the name of the game
#seo#darksocial#shnusmm
The truth about your website traffic may surprise you!
👿"Dark Social" is causing significant inaccuracies in "direct" traffic attribution.
Stay informed with the latest research.
https://t.co/4xOtfeIF3c
#seo#Analytics@randfish@sparktoro