AJ Ghergich

AI & Marketing Technology Executive | 4x Founder, 3 Exits | Services Transformation | PE, Bootstrap & VC

[AJ Ghergich @SEO]

My new pet goblin! Love the spritesheet and hatch skill! Look how adorable he is when he fails...not that he ever would fail

[OpenAI Developers @OpenAIDevs]

Pets. Now in Codex.

Use /pet to wake your pet.

[Lily Ray 😏 @lilyraynyc]

New AI reporting features finally coming to GSC.

Reporting on impressions and not clicks says a whole lot here 🫠

But yes, grateful to have any AI reporting at this point 🙏🏽

https://t.co/7MWjkYuNEh

[nick Ξubanks @Nickeubanks]

Now THIS is how you use AI for SEO!

--> How a ‘client brain’ gives AI the context SEO work needs https://t.co/EM4XJaALZd

[Edward Sturm @edwardeachday]

SEO is at a new all time high in Google Trends, LET'S GOOOO!!

[Barry Schwartz @rustybrick]

The Google May 2026 core update hits big time yesterday, Saturday, May 30th - this is turning out to be a big Google algorithm update https://t.co/PpyIUxOoGK

[Glenn Gabe @glenngabe]

I felt a disturbance in the SEO force this morning. It shook me a bit... I immediately knew that millions of sites started publishing llms.txt files and markdown files. And that happened recently. I knew I must reach out to Yoda... ;)

OK, it wasn't the force... it's that I realized the AIOSEO plugin used by 3M+ site owners now *automatically* creates llms.txt files and then markdown files for each post. Yes, that means tons of sites are publishing those files now and I would bet most don't even know it. The feature is ON by default. It's easy to disable, but again, most don't even know that's happening. Oof.
https://t.co/pT2Qo1w9JF

[Joe Youngblood - SEO, Futurology, AI, Marketing @YoungbloodJoe]

.@Dixon_Jones has released a new proposed open standard for delivering knowledge to AI systems called EntityMap.

[Chris Long @chris_nectiv]

Big SEO News: Google has officially posted an "LLMs.txt" page to the Chrome Developers site.

"Without this file, agents may spend more time crawling the site to understand its high-level structure and primary content."

[Chrome for Developers @ChromiumDev]

Prepare your site for AI agent interaction with Lighthouse → https://t.co/5myVWdLZd9

If you want AI agents to actually navigate your site properly, the new experimental audit in Lighthouse lets you see:
☀️ Discoverability for AI agents
⚡ WebMCP integration
👀 AI accessibility

#GoogleIO

[AJ Ghergich @SEO]

Thx @ChatGPTapp! Maybe the pen is mightier than the prompt

[Marie Haynes @Marie_Haynes]

Nice! Google just made so that any website can invite their readers to add them as a preferred source, making it more likely for that site to be seen in AI Overviews and AI Mode.

This used to be just for news sites to be seen as preferred sources in Top Stories.

[AJ Ghergich @SEO]

@leoobai hmm, its more predictable to have you on a $200 plan that you know the monthly cost of than running out of credits and hitting the api though?

[AJ Ghergich @SEO]

Why does Anthropic not offer the 20x max plan for purchase on Teams and Enterprise...only individuals? Best you can buy is the 5x plan...buy WHY?

[Jesper Nissen @JespernissenSEO]

Claude use Brave Search for their web search, not Google.

Rank in Brave, and you will be more visible in Claude..

[Patrick Stox @patrickstox]

Today is my last day at Ahrefs after 6.5+ years. Incredibly proud to have helped shape such an amazing product.

I plan to do some consulting and build some things. Let me know if you need help. Potentially open to the right in-house opportunity.

Likes / shares appreciated🙏

[Daniel Foley Carter @foley_seo]

I got so fed up of seeing bullshit about "I sacked my SEO agency and replaced $5000 a month with a $20 claude subscription" that I've been testing AI SEO Agents.

So, to shut this crap down quickly I decided to test lots of AI SEO automations from programmatic content experiments with OpenClaw through to SEO Skills in Claude Code.

Here's my first post on Claude SEO the AI powered SEO audit skill for claude code:

https://t.co/GcU4L9sGEJ

Here's the summary:

👀 AI SEO Agents do NOT WORK

No IFS, no BUTS, they DO NOT WORK.

They don't work for auditing and they do not work for creation.

Why?

❌ SEO auditing is a large job where the variables for priority and rank are changing and are often website / niche dependent. Most AI auditing tools for SEO just use the "same" checklist approach whilst placing over-emphasis on the things that don't matter vs things that do

❌ Recommendations are often wrong, over-exagerated or just use a lateral rule book i.e. something MUST be present or its a critical issue! like a sitemap

❌ It's not viable for AI to properly audit content at scale at this point, even with strong models that burn tokens - content requirements are highly varied and thus a standardised checklist of checks isn't always very effective

❌ AI for content creation stands out like a sore thumb Google is PROACTIVELY indexing LESS and LESS content now - why? because, due in part to Google not needing it and, if you are creating what already exists out there where is there any value in Google indexing it let alone serving it?

❌ Google is no doubt actively working to stamp out scaled content abuse - one easy way to do that is simply look at the growth rate of a site, spot clear AI content patterns as well as relying on things like domain weight/authority and brand trust which is SIGNIFICANTLY harder to game

❌ AI loses context on large audits - even content audits, 1m context window, it becomes quick and easy to lose context so audits need segmentation before running such as E-E-A-T/YMYL and then segment by content type

I have been testing the following and over the coming weeks I am going to do long-form posts and videos showing you the REALITY of using AI within SEO vs handing off to automations as well as risks, time wasting and fallacies.

☑️ I tested PURE AI content generation on domains with no links

☑️ I tested PURE AI content generation on domains with links

☑️ I tested AI content sites with domain consolidation

☑️ I tested OpenClaw automations - I built a research agent to research SERPS and then to create article frameworks, I created a content creation agent that wrote the content based on the first agent, then an agent to automate deployment

☑️ I tested Hermes Agent with a programmatic content strategy

☑️ I tested an agent set up with AntiGravity to perform complex SEO audits

☑️ I tested various SEO automations from Github repos

#seo

[AJ Ghergich @SEO]

Delightful Derrick with the stranger things first pitch. #cubs

[Aleyda Solis 🕊️ @aleyda]

🤖 More traffic and engagement insights about the recent ChatGPT changes on May 7th, giving links more prominence - by @Similarweb 👇

📈 Referral visits from ChatGPT increased by ~150% (after vs before)
🏠 Around 60% of referral traffic now lands on brand homepages
📊 Comparing one week before vs. one week after May 7:

+24% uplift in pageviews per visit
+11% uplift in time on site

Thanks @AdelleKehoe and team 🙏

[AJ Ghergich @SEO]

Expand AI Overviews…What could go wrong

[Lily Ray 😏 @lilyraynyc]

Wow never saw this chart before - Google referrals compared to other search engines & LLMs (yes it’s from late last year) 👀👀

@filiwiese @athenseo

[Khushal Bherwani @b4k_khushal]

🆕 Google fresh update lable rolled out for website who updates pages.

Test covered by @rustybrick at https://t.co/06Iwu6vift