Dave Clark

CEO, Cast Iron Media.

[Dave Clark @daveclark]

@aripap Congratulations to Google! Much needed win for the little guy.

[Dave Clark @daveclark]

@AdtechGod Related: How long is the list ad tech companies not claiming to be reinventing something, if not advertising itself? Zero companies?

[Dave Clark @daveclark]

@joe_zappa Pull out Google, Meta, Amazon and the US ad market has been structurally flat since 2018. Wall Street knows this.

[Dave Clark @daveclark]

Holy…..

[Johnathan Barnes @JohnathanBarnes]

A publisher just quantified something most of us talk about in the abstract: 214 bot page loads for every 1 human on his site. JS-based analytics showed ~500 visitors a day. His server logs told a different story. There are MILLIONS of weekly requests.

The part that should worry anyone thinking long-term: his hardest problem wasn’t the obvious bots. SEO crawlers and datacenter traffic are easy to block.

His hardest problem was residential botnets. These are real ISPs, real browsers, CAPTCHAs solved, indistinguishable from a human on any single signal.

That’s the trajectory for the open web. Detection built around “does this look like a bot” keeps losing ground to traffic engineered specifically not to look like one.

As a media buyer, have you asked your ad verification vendor how they are addressing this?

https://t.co/MHYYr3G1eC

[Dave Clark @daveclark]

@JSilverman22 🧐

[Dave Clark @daveclark]

@joe_zappa @aripap On this topic I often use a line I stole (without credit) from @airpap - "You need 10 webinars to buy the open web." He has been on this for a long time!

[Dave Clark @daveclark]

@joe_zappa @aripap Thanks Joe. Great article. Sadly, the web has faced a series of compounding headwinds that make even linear TV look exciting. The portion of your revenue that is tied to demand for open web supply? That's now your dial up business.

[Freddy🇩🇪 @FreddyLA7]

Currently driving through Vermont. It’s hard to believe that this and Texas, where we were last week, are the same country. It’s like a different world here.

[Dave Clark @daveclark]

@mcuban Right intention, wrong solution. Yes, important to get call right, but no - allowing the refs to stop the game in the final two minutes to check key plays? No please God no. There are other solutions.

[Dave Clark @daveclark]

AND YET….

[NBA @NBA]

Dylan Harper from deep... 14 FIRST-HALF THREES FOR THE SPURS.

That breaks the 2017 Cavs record for most threes in an NBA Finals half 🚨

[Dave Clark @daveclark]

My all time greatest sports emotional low and high squeezed into 3 hours. Even Larry David was smiling. Shame for Wemby and the refs.

[Sam Vecenie @Sam_Vecenie]

That Towns second foul is an insane call. Wemby had multiple chances to get his arm out. Can't believe they changed that call. Totally changed the game with that one.

[Dov Kleiman @NFL_DovKleiman]

The first quarter of the Knicks vs. Spurs game was one of the most rigged things we've ever seen.

There were FIVE missed calls in favor of the Spurs and Wemby.

1) A clear foul on Wemby was reversed to give KAT his second foul of the game.

Thread ⬇️

[Stefan Bondy @SbondyNBA]

Wu Tang Clan will perform at halftime tonight

https://t.co/VMSjPSttmW

[Dave Clark @daveclark]

OKC down Q4 of WCF Game 7. If only SGA were more like @jalenbrunson1, OKC might have a chance. #knicks

[Dave Clark @daveclark]

🙄

[Nate Silver @NateSilver538]

Not sure there's a great precedent for this Knicks playoff run? With young teams, sort of. But a veteran team just waking up one day and playing like the '96 Bulls for 11 games and running?

[Dave Clark @daveclark]

Favorite line from Disney Upfront today, “Thanks to our partners in Washington, our ratings are up 28%.” - Jimmy Kimmel.

[Dave Clark @daveclark]

What have learned in the NBA playoffs so far? All TV Basketball Experts are wrong all the time.

[Dave Clark @daveclark]

@aripap @AdtechGod Of course. Adorable!

[Dave Clark @daveclark]

Guys, Ari Paparo bought a suit. And, apparently, had it tailored. Things are changing. @adtechgod