David Afonso

Technical SEO Analyst. Web Development Graduate. UXDI Certified.
Likes Emotional Intelligence, Web Development, UX Design, Data and SEO. Loves Problem Solving.

[Ross Hudgens @RossHudgens]

The GEO MBA w/ @tomcritchlow

0:00 – Why SEOs can't afford to be defensive
2:35 – How do you measure GEO?
6:24 – Measuring GEO like a brand
23:26 – Technical SEO in the AI age
37:09 – Selling GEO amid uncertainty

[Brodie Clark @brodieseo]

Ecommerce SEO: this online store was experiencing "out of stock" products at scale, but the products were actually in stock.

This issue had a far-reaching impact on SEO, considering the product pages were no longer ranking highly and organic shopping results were nonexistent.

On-page signals, such as the product page content and the schema markup (including extensive information on product variants), all said the product was in stock. So what was the issue?

It turned out that even though the item was being reflected correctly on the various on-page levels, there were conflicting signals being communicated at the feed level within Merchant Center.

Within GMC Next, the online product was showing as "in stock", yet every physical store location (implemented through a local inventory feed) had the item as "out of stock".

This was primarily due to the specific item being a "made-to-order" one, where the local inventory component wasn't being managed correctly from an automation standpoint.

The result of this conflict was that Google was seeing that the product was apparently in stock online, but none of the stores were offering it across the entire country. So Google's automated systems deemed it to be 'out of stock' at scale, so they were essentially excluding it from being able to rank in search results...

Thankfully, the solution was simple, where all we needed to do was fill out the inventory at the local level for these items (because it made sense to do so), and we were able to get them showing as "in stock" and ranking across the various surfaces once again – resulting in more traffic and revenue.

[Chris Long @chris_nectiv]

OK this is freaking AWESOME.

An SEO built a library of 10+ prompts to leverage OpenAI's API + Screaming Frog to evaluate E-E-A-T at scale:

[Glen Allsopp 👾 @ViperChill]

Today Bing started showing me nonsensical search results, and it wasn't a mistake.

If they think you're scraping, they won't always block you. They'll just rank completely irrelevant pages instead.

I checked ~150 rankings with a popular third-party API, and most were flawed.

The API provider confirmed what I was seeing and said Bing keeps catching on to them every few hours.

Then I searched the web to see if it was a fluke, and found this gem of a Reddit comment.

The screenshot was made for illustration purposes, but it's as extreme as the results I was seeing.

Today I Learned.

[SearchEngineJournal® @sejournal]

Budget SEO For Capacity, Not Output. via @Kevin_Indig: https://t.co/UWZOeROi3b

#SEO

[Aleyda Solis 🕊️ @aleyda]

💸 How to Create an Intelligent Store: Transforming E-commerce with Knowledge Graphs, Search Intelligence, and AI Agents - Actionable guide for ecommerce sites by the awesome @gfiorelli1 , going through 👇

* Constructing A Unified Knowledge Graph
* Connecting to the Customer’s Mind: Search Intelligence
* Connecting Search Intent to the KG with NER
* The Strategy in Action: The Ultimate Content Hub

A must read. Take a look: https://t.co/pNDEnJhfVj

[Aleyda Solis 🕊️ @aleyda]

🤖 What framework to use for increasing visibility in AI Search? @gfiorelli1 has shared his, to strengthen brand recognition and salience, and support engagement, going through:

* Ontology/Brand Ontology
* Entity Search
* Taxonomy
* Query mapping per entity
* Topical Content Hubs design
* Adapt tone and format
* Creating/Updating content
* Measure and improve

A must read 👀 https://t.co/3jrhG9KkdW

PS: I also added it to #LearningAIsearch[.]com 🫡

[Chris Long @chris_nectiv]

Ecommerce SEO Update: Google is adding support for sales pricing in Product schema.

If you specify a second price with the "priceType" of "ListPrice", Google will automatically make the original "price" your sale price.

[Chris Long @chris_nectiv]

Whoa, very cool SEO article: How to use @screamingfrog custom extraction + a Cosine Similarity Python script to automate internal linking:

This is a really great article from @anaperezbotella. She created a Google Collab notebook that takes extracted text from your website and uses cosine similarity to automatically find internal linking opportunities on the site.

Here's the process:

[Aleyda Solis 🕊️ @aleyda]

How to optimize your Etsy shop for Google - a fantastic guide by @gemmafontane about a not well covered but important topic if you’re in e-commerce:

* Etsy: What it is and its impact on eCommerce
* Assess Etsy in Google SERPs
* Implement your strategy to leverage Etsy’s Google SERP visibility for your products
* much more!

Check it out 👀

https://t.co/OVZpK2Q4Cv

[Chris Long @chris_nectiv]

I think it's safe to say that subcategory carousel images are mandatory for eCommerce SEO.

Every first page result for the query "womens jeans" has one.

When performing research for eCommerce sites, we find that more often than not, high performing pages use subcategory carousel images on parent category pages. These elements are often above the category page listings and contain large images that internally link to more specific variants of the product.

These features contain several benefits from an SEO perspective:

[Chris Long @chris_nectiv]

60-Second SEO: All SEOs should be using the Google Ads "Search Keywords" report to immediately discover the most valuable queries for a business:

Google Ads is the only place that you can get actual conversion data at the query level. The sad part is, this is a heavily underutilized report by many in the SEO community. By utilizing PPC data, you're able to see actual data around which queries are the most valuable for your business.

To use it requires SEOs to be brave and venture into the Google Ads platform:

[Brodie Clark @brodieseo]

SEOs of the world: grab your popcorn. You are about to witness the web migration of a lifetime. Twitter is now 302 redirecting all URLs to use https://t.co/uP2Ipfvl2L as the default. Am expecting this to change to a 301 very soon, with the inevitable chaos to follow.

[D@RWIN @DarwinSantosNYC]

🚀 Introducing the all-new:

GSC Guardian 2.0 🛡️

Your Ultimate Google Search Console Companion! 🌟

GSC Guardian 🛡️ integrates with Google Search Console, providing a comprehensive toolkit for website owners, SEO professionals, and digital marketers

1/3

[Chris Long @chris_nectiv]

The best SEOs I know are always playing offense instead of defense. They don't let reactive and small issues dictate their strategy.

Some key differences:

[Aleyda Solis 🕊️ @aleyda]

Handy new free tool from @JetOctopus to easily check the raw vs rendered HTML gap of any page! Check it out 👀👇
https://t.co/bpU41Dyqbi

[Matt Tutt @MattTutt1]

Recently I published the results of my climate change and SEO survey over at @sengineland 📊

I'm sharing those results here again in tweet form.

Q1: How to reduce the environmental impact of a website?
51% of you opted for Green web hosting ✅

[1/21]

[Barry Schwartz @rustybrick]

Bing Webmaster Tools will tell you when you have "inadequate inbound links from high quality domains" - no joke https://t.co/tHDio3Lou4 via @yoyaoh hat tip @glenngabe

[Brodie Clark @brodieseo]

Received an impression spike in Google Search Console with barely any clicks? 🤔

There's a good chance that a URL from your site has been included in a SERP feature that you're unaware of.

Here's 6 SERP features that can cause a big uptick in impression (with low clicks) 🧵👇

[Brodie Clark @brodieseo]

Awesome free Google Looker Studio template for SEO analysis I stumbled across.

Allows you to connect your Google Search Console account & visualise your rankings data.

Access the template: https://t.co/nwqJL8pq57

Follow the creator: https://t.co/ocJZheZgSR