David Psy Deppner

Psyberware: Ecommerce Advertising, Profitable Growth, Shopping Feeds, Analytics

[David Psy Deppner @DavidDeppner]

Want to understand the biases in ad platform automated bidding algorithms and how they reduce profitability for #Magento and other #ecommerce merchants?

https://t.co/NwGKSqmHEs

[David Psy Deppner @DavidDeppner]

@Rainmaker1973 Nope. This is viral marketing that preys on people who don't understand colorblindness. They all show a supposed colorblind person weeping at the sight of color. The point is to get people to buy the glasses for someone they know, hoping for a reaction like this. This is evil.

[Psyberware @psyberware]

Ever wonder what would happen if you stopped advertising on your brand? https://t.co/VJNjJ1PoSO

[David Psy Deppner @DavidDeppner]

@EconTalker I started rereading it last night. The last time I read it was 30 years ago so I bet I'm going to get something entirely different out of it.

[David Psy Deppner @DavidDeppner]

@Brink_Thinker This is completely false. It's viral marketing that preys on people who don't understand colorblindness.

[David Psy Deppner @DavidDeppner]

@philwinkle Every programming language is a way of communicating precise requirements to a computer system.

[Psyberware @psyberware]

You can set a ROAS target that will keep your ads profitable. Here's how to find that sweet spot. https://t.co/yAP0pKYRFZ

[Psyberware @psyberware]

Many advertisers structure their campaigns in a way that never get enough data to optimize well. We often suggest a different approach to drive results and increase profitability. https://t.co/Etz38wWmrk

[David Psy Deppner @DavidDeppner]

@BenMarks Did you get some good help at least? If not, hit me up at some point.

[David Psy Deppner @DavidDeppner]

@ericerway @philwinkle La plej grava afero estas ĉu ili tradukas Esperanton... Parolaj AI-sistemoj kutime funkcias nur kun la grandaj lingvoj kiel la angla aŭ la franca.

[David Psy Deppner @DavidDeppner]

@_Talesh All of this has happened before and will happen again...

[David Psy Deppner @DavidDeppner]

@MarkShust I want to read the blog post!

[David Psy Deppner @DavidDeppner]

@ericerway @_Talesh @MeetMagentoFL Yup. Improving. Looking forward to seeing you again.

[David Psy Deppner @DavidDeppner]

@_Talesh @ericerway @MeetMagentoFL He's a professional.

[Psyberware @psyberware]

AI in digital advertising goes far beyond image and text generation. Join us at Meet Magento Florida where our CEO @DavidDeppner will dish out solid recommendations for working with ad platform AI systems so you can improve performance and increase your financial returns. #MM25FL

[Meet Magento Florida @MeetMagentoFL]

🏅David "Psy" Deppner (@DavidDeppner) of Psyberware, Inc. (@psyberware) is joining the lineup of incredible speakers at #MM25FL!

📝 Session Topic: How AI Is Actually Changing Advertising

➡️ Reserve your tickets: https://t.co/Z7j9v3IMJm.
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@ravedigitalus + @Aheadworks

#Magento

[David Psy Deppner @DavidDeppner]

@brian_essig That pretty much means slapping labels on *everything* going to CA and risking that the one time your packers make a mistake, you might land yourself in a huge lawsuit. Many companies burned in the past just don't ship to CA now.

[David Psy Deppner @DavidDeppner]

California's Prop 65 requiring warning labels on nearly everything is not really for consumer protection. It exists to protect California businesses by preventing competition from cheaper out-of-state ecommerce firms. Its main impact is higher prices for California residents.

[David Psy Deppner @DavidDeppner]

@dzzo716 @psybermeg @psyberware I would totally do that, except they say that if you pay, you don't see ads. And seeing ads is actually important to my livelihood. I wonder if there's a setting to keep ads turned on...

[Psyberware @psyberware]

Join us at #MM24NYC this Thursday at 2pm in the Business Track! Our CEO @DavidDeppner and COO @psybermeg will dive into a merchant case study with @dzzo716 of Great Lakes Dental Technologies. Learn about the awesome success Great Lakes had launching B2B ads. See you there!