David Wiessler

[David Wiessler @DavidWiessler]

@mnburgess A company website and Facebook/Instagram page deserve most attention from content marketers. People’s opinion of a product or service may be influenced by their experience with the company website. Also, first impressions are often formed on company social media content. #MSDM46

[Nidha Rabbitwala @NRabbitwala1]

@mnburgess It’s very important to maintain a healthy supply chain because that helps maximize resource productivity and eliminates duplicate efforts. It helps create standardized processes and helped reduce waste,drive out costs, and achieve efficiency in the overall company. #MSDM46

[EMILY PETERSON @Emilypete4876]

@mnburgess Maintaining a healthy content supply chain is key to consistency which fosters trust with the audience. Having a successful business lies within the customers so it’s important to keep a healthy content supply chain to be able to create value for them. #MSDM46

[David Wiessler @DavidWiessler]

@mnburgess Content marketers need to be able to consistently deliver quality content to customers. A healthy content supply chain must be maintained. Content should be a mix of curated and created. Some content, like blog posts, require more time and its supply needs managed. #MSDM46

[David Wiessler @DavidWiessler]

@mnburgess @RutgersMSDM Content curation is extremely beneficial as long as the content adds value. Individuals who share quality content often receive credit for its value. It also comes across as more authentic than messages from company leadership. #MSDM46

[David Wiessler @DavidWiessler]

@mnburgess Hosting a twitter chat can increase brand awareness. All the participants using the brand hashtag are also spreading your message. Being an active participant in another organization’s chat is also a good way to appear in touch with consumers. #MSDM46

[Cherish Fong @Cherish_fong]

@mnburgess TOMS shoes has a strong & effective brand value proposition, they note “We’re in business to improve lives.” They market their quality and sustainable products & their belief in equality/human rights. They show the customer what they sell & what they stand for. #MSDM46

[David Wiessler @DavidWiessler]

@mnburgess Patagonia effectively communicates their value as an environmentally conscious company. They feature articles on their website highlighting ways people around the world are helping the environment. They also emphasize their products’ durability as a way to reduce waste. #MSDM46

[Cherish Fong @Cherish_fong]

@mnburgess Content marketing is a strategic approach centered on creating and distributing meaningful and relevant content. It is then marketed to a clearly defined audience to attract customers, promote engagement and get results. #MSDM46

[Marianne U. @Marianneonline1]

@mnburgess A form of marketing that uses content like videos, blogs, advertisements, and social media to engage with a target audience and influence people to purchase a tangible or intangible product #MSDM46

[David Wiessler @DavidWiessler]

@mnburgess Content marketing is designed to add value for the consumer. It connects with people in a human way. Content marketing is different from traditional marketing, which tries to reach as many people as possible without considering what the consumer wants. #MSDM46