Top Tweets for #MSDM46
greater control! #MSDM46
@mnburgess The best owned media channels for content marketers to focus on are the company website and social media channels, because the marketers have control over message and voice, and can lead followers to other channels. #MSDM46
Social media accounts & websites are the best owned media channels because the platforms are directly connected with the audience. These platforms can be accessed on mobile devices pretty much anywhere. That allows marketers to be with their audiences almost all the time. #MSDM46
@mnburgess The best owned media channels for content marketers to focus on are the company website and social media channels, because the marketers have control over message and voice, and can lead followers to other channels. #MSDM46
@mnburgess Websites and social channels are the most important owned channels for brands. This is usually where the audience first discovers a brand and if provided value through either or both of these channels, can lead the audience member to become a customer. #MSDM46
@mnburgess A company website and Facebook/Instagram page deserve most attention from content marketers. People’s opinion of a product or service may be influenced by their experience with the company website. Also, first impressions are often formed on company social media content. #MSDM46
@mnburgess One owned media channel is a website/blog where you can share social media accounts and get more engagement from your audience. Another is email newsletters or ebooks which can help build relationships with your audience and distribute information to them about products #MSDM46
And, Q3) name 2-3 of the best owned media channels for content marketers and why #MSDM46
yes, building and fueling the editorial calendar #msdm46
@mnburgess A healthy content supply chain helps to keep posts consistent and steady. By building an editorial content calendar, for instance, a company can schedule a healthy mix of new and curated content that keeps the company’s messaging front and center for the customer. #MSDM46
@mnburgess A healthy content supply chain helps to keep posts consistent and steady. By building an editorial content calendar, for instance, a company can schedule a healthy mix of new and curated content that keeps the company’s messaging front and center for the customer. #MSDM46
@mnburgess Content marketers need to be able to consistently deliver quality content to customers. A healthy content supply chain must be maintained. Content should be a mix of curated and created. Some content, like blog posts, require more time and its supply needs managed. #MSDM46
@mnburgess Maintaining a healthy content supply chain is key to consistency which fosters trust with the audience. Having a successful business lies within the customers so it’s important to keep a healthy content supply chain to be able to create value for them. #MSDM46
@mnburgess It’s very important to maintain a healthy supply chain because that helps maximize resource productivity and eliminates duplicate efforts. It helps create standardized processes and helped reduce waste,drive out costs, and achieve efficiency in the overall company. #MSDM46
@mnburgess @RutgersMSDM It’s beneficial because good curation provides free content—and content that is of value—to your customers. It is also beneficial to marketers since creating new content consistently can drain resources. #MSDM46
@mnburgess @RutgersMSDM Content curation adds value to the brand because it comes off as more authentic and works to build trust with the audience. It also saves the company time while still putting out high quality content. #MSDM46
@mnburgess @RutgersMSDM Content creation is very important to a marketers content mix because it helps you better serve the existing audience and helps each new people as well. If you tag your sources in your post they’d share it with their audience as well. It also improves the company’s SEO. #MSDM46
@mnburgess @RutgersMSDM Content curation is extremely beneficial as long as the content adds value. Individuals who share quality content often receive credit for its value. It also comes across as more authentic than messages from company leadership. #MSDM46
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