Lindsay Gatto (Diamond)

[Lindsay Gatto (Diamond) @lindsgatto]

The iconic brands @NFL & @mmschocolate have joined forces to launch a limited edition series of @packers packs. Wisconsin locals - find them at Festival Foods! #GoPackGo

[Rich Eisen @richeisen]

Wishing best of luck to my buddy Blue as he kicks off his sportscasting career. Former spokescandy of @mmschocolate #ad

[Lindsay Gatto (Diamond) @lindsgatto]

@Skittles The Anaheim Marriott?

[M&M’S @mmschocolate]

Headed to @GovBallNYC? Make sure you check out the M&M’S Music Lounge! It’s sure to be sweet. 😉

[Lindsay Gatto (Diamond) @lindsgatto]

@Jmerli33 @DumboJellyfish I knew I loved you Merl. Erin Andrews > everyone

[Lindsay Gatto (Diamond) @lindsgatto]

@FDSportsbook can we get a spread the love on @jordan3love? Feels too perfect…

[Lindsay Gatto (Diamond) @lindsgatto]

Brand sites and social media are valuable outlets for content marketers. In terms of social, there is no “best” channel… it depends on the brand’s target market! #MSDM46

[Mark Burgess @mnburgess]

And, Q3) name 2-3 of the best owned media channels for content marketers and why #MSDM46

[Lindsay Gatto (Diamond) @lindsgatto]

Consistency is 🔑 in retaining your audience. Maintaining a healthy content supply chain ensures consistency of valuable & relevant content. #MSDM46

[Mark Burgess @mnburgess]

Q2) how important is it to maintain a healthy content supply chain? #MSDM46

[Lindsay Gatto (Diamond) @lindsgatto]

Agreed about building trust! Sometimes the audience trusts content NOT developed by the brand MORE than in-house developed content because it can be more genuine. #MSDM46

[EMILY PETERSON @Emilypete4876]

@mnburgess @RutgersMSDM Content curation adds value to the brand because it comes off as more authentic and works to build trust with the audience. It also saves the company time while still putting out high quality content. #MSDM46

[Lindsay Gatto (Diamond) @lindsgatto]

Curated content should make up about 25% of a marketer’s content mix. It is beneficial because it is free & adds immediate value to the audience (since they don’t have to seek out the information themselves). #MSDM46

[Mark Burgess @mnburgess]

Welcome to T-chat #2. Here is Q1) how beneficial is content curation to a marketer's content mix? #MSDM46 @RutgersMSDM

[Lindsay Gatto (Diamond) @lindsgatto]

Agreed with all of your thoughts! Really creative way to engage with peers outside of discussion posts. #MSDM46

[sarah yes h @sarahsmilez16]

benefits of a twitter chat include:

1. digestible info on a concentrated topic all at the same time

2. great bonding for participants of an online digital marketing course even if it doesn’t go with their timeline aesthetics

3. multiple povs at a glance

#MSDM46

[Lindsay Gatto (Diamond) @lindsgatto]

TOMS has continued their strong brand presence for 15 years and has always stayed true to this value proposition! #MSDM46

[Cherish Fong @Cherish_fong]

@mnburgess TOMS shoes has a strong & effective brand value proposition, they note “We’re in business to improve lives.” They market their quality and sustainable products & their belief in equality/human rights. They show the customer what they sell & what they stand for. #MSDM46

[Lindsay Gatto (Diamond) @lindsgatto]

@mnburgess (1) Real-time chatting with peers (although I’m late to the party today) which is a unique in a virtual & asynchronous world (2) The character count on tweets forces the message to be concise which helps reduce noise and clarify the key point. #MSDM46

[Lindsay Gatto (Diamond) @lindsgatto]

@mnburgess HelloFresh’s brand value proposition is that they relieve stress. Although they are a meal kit delivery service, the focus is on bringing the value of piece of mind to the customer in a way that competitors can’t. #MSDM46

[Lindsay Gatto (Diamond) @lindsgatto]

@mnburgess Content marketing is a strategic effort executed through messaging and media on various platforms in order to provide value to and engage with customers on a deeper level #MSDM46

[Lindsay Gatto (Diamond) @lindsgatto]

@KurtBenkert Give ‘em the business this year Kurt! ✊🏻

[Lindsay Gatto (Diamond) @lindsgatto]

@Jmerli33 Every time

[Lindsay Gatto (Diamond) @lindsgatto]

@Buccigross #bucciovertimechallenge Nosek/Kaprizov

[Lindsay Gatto (Diamond) @lindsgatto]

@Jmerli33 @egatto12 @OldTakesExposed Eric take it up a notch

[Lindsay Gatto (Diamond) @lindsgatto]

@ChipotleTweets my Chipotle account got hacked and they changed the email/phone # and worst of all... THEY STOLE MY FREE GUAC REWARD! Can I still get free guac for telling my guac sob story to my credit card company to check if my card got stolen too?

[SKITTLES @Skittles]

SKITTLES
100% Skittles.
0% Shrimp Tails.