David Freedman

Director of Sales at Huthwaite International. 20 years at Huthwaite. We help organisations to sell and negotiate. For non-work conversations I'm @freedmanhp4

[David Freedman @David_Huthwaite]

Colleagues Rachel Massey and @rhoyle from @Huthwaite_Intl reflecting the wise words of our client #Zuhlke You won't hear more common sense spoken about #selling and #negotiation if you spend a lifetime googling, interrogating AI and reading library books. https://t.co/4MydRpl4hC

[David Freedman @David_Huthwaite]

If lasting behaviour change is important to you, you'll recognise the importance of #salescoaching. What's more, you'll want to join this @Huthwaite_Intl webinar hosted by @ANDERSHJORT and Richard Tillery , next Tuesday, 6th May. https://t.co/vFQq8am8o2

[David Freedman @David_Huthwaite]

On Tuesday I was delighted to co-host a webinar with the incomparably knowledgeable Gemma Waring on the skills, behaviour, strategies and tactics vital for any organisations who want to sell into the public sector in the age of the new UK Procurement Act. https://t.co/yZ85urrnyJ

[David Freedman @David_Huthwaite]

The Procurement Act brings in all kinds of opportunities for suppliers to engage with UK public sector buyers far earlier in their decision-making cycle than ever before. What are those changes and what are the key skills and behaviours you'll need? https://t.co/xD95Olv50B

[David Freedman @David_Huthwaite]

Here at @Huthwaite_Intl we've launched a short poll. We'd like to know what your priorities are for change and growth this year. One click will tell us.

https://t.co/sAKn7LgBVx

[Huthwaite Int'l @Huthwaite_Intl]

"Soft" skills require hard work – so why do we keep undermining them with this label?
2025 might finally be the year we recognise the measurable impact of communication, leadership, and collaboration.
Discover our other predictions in the blog 👇
https://t.co/LLpCL9YBSx

[David Freedman @David_Huthwaite]

People of the world, especially accountants. PLEASE do not use #Excel spreadsheets for any other purpose than that intended. If you need to calculate numbers in some way or cross reference lists - fine. Everything else involving words: give the rest of us a break, please.

[David Freedman @David_Huthwaite]

Our @Huthwaite_Intl colleague @RHoyle about to introduce guest speaker @Peston at #wol24

[Huthwaite Int'l @Huthwaite_Intl]

The customer isn’t interested in a product – they’re interested in their problem and finding a solution to it 💡

Learn how to cut through the noise and read the full blog here: https://t.co/wRE81rB5pd

[Huthwaite Int'l @Huthwaite_Intl]

WEBINAR: The Psychology of Decision-Making, 12 June, 2.30PM (GMT)

You'll learn:
🌟 How to evaluate your customer needs as they evolve
🌟 How to quickly identify unresolved customer concerns
🌟 How to avoid sales concessions

Register now: https://t.co/dkho8Y2IvG

[David Freedman @David_Huthwaite]

And here we are, 50 years on. Startling to realise that I’ve been here at @Huthwaite_Intl for almost half that time

https://t.co/dOnbGHcuSf

[David Freedman @David_Huthwaite]

@andyonpaper Herds of wildebeest sweeping majestically across the plain

[Huthwaite Int'l @Huthwaite_Intl]

Struggling to see how AI will help, not hinder, your salesteam?
Our whitepaper covers:
✔️ How AI is being applied right now
✔️ How Conversational Intelligence works
✔️ Where to start implementing AI

Learn more and get practical tips: https://t.co/49slH45dlr
#aisales #aitools

[Huthwaite Int'l @Huthwaite_Intl]

Since we announced our upcoming documentary celebrating 50 years of #SPIN, we've been receiving floods of messages from customers highlighting how it's transformed their organisation.

Learn why SPIN is so iconic – watch the documentary trailer here: https://t.co/ScXDkC4EeI

[David Freedman @David_Huthwaite]

Hear my ⁦@Huthwaite_Intl⁩ colleagues ⁦@RHoyle⁩ and Jo Derriman bring new thinking to the challenge of new era buying (and hence, selling).
Tomorrow, 24th at 12.00 noon (UK)
Why You Need to Embrace Two Faced strategies in the New Era of Buying https://t.co/1PFMb2XOTj

[Huthwaite Int'l @Huthwaite_Intl]

📣 WEBINAR
Join us as we share some well-researched sales truths!
You'll discover how to:
🔓Identify common mistakes and misconceptions
🔓Deal with sales complexity and segmentation
🔓Learn strategies to overcome communication challenges

Register now: https://t.co/U2hlbzK64F

[David Freedman @David_Huthwaite]

@TimJ_B @NeilDotObrien The Vikings were wont to stop off at Leicester Forest East for a burger and a skinny latte.

[#dogs_life✌🏻 @amg_england]

@BestForBritain Nice film if you have 5 minutes

https://t.co/3duD3oRHPn

[Huthwaite Int'l @Huthwaite_Intl]

In sales, it's easy to get stuck in a bit of a rut. You might have several calls in a day, and the likelihood is that you'll perform the same behaviours in each call.

We have a challenge for you: Do some research and prepare some questions in advance.

#sales #spinselling