What stays human in an AI era?
At Commerce Nexus today, the BMSG keynote put fans and artists at the center of it all.
Lead the AI. Don't be led by it.
#CommerceNexus#ConnectinTokyo
@Corvindael Good question. The order does land in Shopify admin, with Meta AI and Muse as the sales channel, and the merchant stays responsible for fulfilment and returns. The gap is tracking: GA and custom pixels don't fire in that checkout, only server-to-server pixels do.
AI shopping is getting real in Japan.
With Meta now in Shopify's Agentic Storefronts, shoppers can find products through Shopify Catalog and buy on Muse without heading to the store checkout. One to watch for brands here.