Bart Frischknecht

CEO & Founder, Building SaaS products to help marketing leaders achieve growth goals

[Product-Led Growth Collective @PLGCollective]

Learn how a handful of low-code/no-code SaaS tools (@Appcues, @Zendesk, @klipfolio) quickly enhanced Cobomba's capabilities and kept acquisition costs down.

https://t.co/aOLs09DWg3

#PLGC #ProductLedGrowth #acquisition #lowcode

[Bart Frischknecht @DecisionDr]

Fun surprise to see this video out today. I'm happy to be included in the Hoosier by Choice campaign.

https://t.co/JmFgZmpp5Z

[Bart Frischknecht @DecisionDr]

[controversial topic?] Content marketing has tremendous potential to create an audience and define a brand.
BUT if content marketers can't tie their efforts to demand generation they won't maintain long-term support inside their organizations.

Agree?

[Bart Frischknecht @DecisionDr]

What does it mean to "own a topic" if you are content marketer? 👑

#contentstrategy #contentmarketing

[Bart Frischknecht @DecisionDr]

I spend most time helping marketers align to customer--very important. Still, INTERNAL #alignment on audience, value prop, message is more important for marketing success than alignment with the external audience. Agree? #contentstrategy #contentmarketing

[Bart Frischknecht @DecisionDr]

Really nice to see this article from our own @Jstele get some love over at the Product-Led Growth Collective. The free trial Jason mentions in the article starts here: https://t.co/S0Ybt8j2rS https://t.co/NaCsW1rU4O

[Bart Frischknecht @DecisionDr]

Agree or disagree?
Defining a target AUDIENCE is different than defining your target MARKET

#contentstrategy #contentplanning #productmarketing #audience

[Bart Frischknecht @DecisionDr]

If you are in healthcare this report from Vennli is definitely worth checking out. Real data on how patients perceive #healthcare providers at this time. Customer data enables #content for customers. https://t.co/KEd4vaVeFD

[Bart Frischknecht @DecisionDr]

really impressed by this community built around content marketers

[Bart Frischknecht @DecisionDr]

Can somebody volunteer NOT to schedule a webinar at 1pm ET on Thursdays?

This has to be the most popular webinar time slot of all time...LOL

#webinar #contentmarketing #covid19 #doublebooked

[Cobomba @cobomba]

Choosing the right #content planning tools help your team save time, stay on task, and consistently deliver content that drives results. In this blog, we compare the pros and cons of planning content in #Cobomba vs. spreadsheets. https://t.co/RgyLneSJ1J

[Bart Frischknecht @DecisionDr]

Here's the wall logo in place. Thanks for everyone that chimed in with advice! https://t.co/wKW7uc7GKw

[Bart Frischknecht @DecisionDr]

Content marketing works when we create high value content CONSISTENTLY. No written plan to hold ourselves accountable is one thing that gets in the way.

Alex Davis shared simple steps to an effective content calendar that you can…https://t.co/robLnWtPSq https://t.co/gsFKWMN0sg

[Bart Frischknecht @DecisionDr]

Marketers lead when they create effective #marketing #content. It takes streamlining the planning process, aligning the team, knowing the #audience, and demonstrating results.

We've dropped the Intro and first three chapters of The Beginner's Guide to S…https://t.co/uoyOyZe0me

[Bart Frischknecht @DecisionDr]

Looking for a free #content idea that will rank? Share how to best place a logo for a physical backdrop for web calls. Everything out there today is focused on virtual backgrounds, LOL.

This is a silly request to share on LinkedIn, but joking aside, I'd…https://t.co/99C5EeTV6S

[Bart Frischknecht @DecisionDr]

Is understanding artificial intelligence one of your 2020 business goals? Join AI Academy for Marketers from @mktgai to learn more about how to leverage #AI in your business. Use frischknecht100 for a $100 discount!

#contentmarketing #contentstrategy #m…https://t.co/nbliBIpfx9

[Bart Frischknecht @DecisionDr]

Thank you for sharing @MrLukeCarthy! https://t.co/YDGhec2LDe

[Bart Frischknecht @DecisionDr]

Best channels for #videomarketing? Recent advice for #sales and #marketing from @ZacharyBasner: "It's best to start with videos based on real questions, concerns, fears and doubts that we ACTUALLY hear from prospects, and If we pro…https://t.co/NcZtQHtUNJ https://t.co/SCBCAPwBDJ

[Bart Frischknecht @DecisionDr]

Timely views from business leaders on how #business and #customerneeds are changing based on survey data from Vennli
#newnormal #covid19impact https://t.co/CoDBNRc47d

[Bart Frischknecht @DecisionDr]

@jasonlk and @saastr, thanks for day of #saas learning and uplevelling with combo of operator and vc guidance - really is invaluable. I'm proof you are reaching audience on deep personal level: first time founder | South Bend, IN | just raised pre-seed https://t.co/JVvMXjkYgm