Luke Carthy 🔎

eCommerce SEO & CRO Consultant obsessed with strategy, conversion, search. Int'l speaker. Biscuit lover.

[Luke Carthy 🔎 @MrLukeCarthy]

@randfish I honestly need to get my hands on SparkToro and see what's new. It's been a while (like 18+ months).

[Aleyda Solis 🕊️ @aleyda]

🇦🇺 New #SEOFOMO x SEO Collective Melbourne Meetup Location + More Panel Speakers 👇

📍 New Location: The event is happening at a new location (on March 13 at 6pm): Forum Workspace at Cremorne (65 Dover Street - Level 2, Cremorne, Victoria). If you've registered for the event, make sure to update your calendar and ensure you go to the new location!

🤩 New and final panel featured speakers: Remi Audette and @dejan 🙌

Don't miss out, the event was already sold out, but I expanded it to 10 more tickets since a few people were requesting it. After that, you'll be able to join the waitlist in case someone cancels.... so don't miss out 😉 https://t.co/xL52Mf83EJ

PS: Want free and cool SEO swag? I know @carlhendy from @audits (the meetup kind sponsor) has already sent 🔥 swag and I'll do that next week to give away during the meetup! It's going to be 🎉

[Luke Carthy 🔎 @MrLukeCarthy]

@liam_trolio Thanks, Liam! Fortunately the solution is pretty simple. Definitely a gap in the market to build a solution for this. I've enough side projects so it won't be me 😂

[Luke Carthy 🔎 @MrLukeCarthy]

🚨 I've realised that the way we measure SEO performance is broken.

Almost every other marketing channel uses a time-based conversion window.

Organic search doesn't. Why is that?

- Google Ads - 30 day lookback window
- Meta Ads - 7 day lookback window
- Klaviyo / Email - 5 day lookback window
- Affiliates (awin) - 30 day lookback window
- Organic Search - Last-click, same session 🤔

That just doesn't make sense.

The good news is, by using a custom audience in Google Analytics (GA4), attribution for SEO can be fixed.

It allows you to report on SEO performance using the same attribution modelling as Google Ads and practically all other online marketing channels.

Not only that, we can also use that same custom audience to produce a ROAS metric for SEO.

In my blog post, I detail everything you need to modernise your SEO performance reporting.

A whole year has passed since I've written an in-depth blog post (and posted here), so I thought it was time I fixed that..

"How to get a ROAS metric for SEO using Google Analytics"

I hope you / your clients find it helpful.

https://t.co/bQxGOpGmK9

[Luke Carthy 🔎 @MrLukeCarthy]

@simmonet Cheers, Grant! 🙌🏾

[Luke Carthy 🔎 @MrLukeCarthy]

@LidiaInfanteM Hey! Kinda 😅

They're less frequent but I'm still getting a handful out when there's something useful to share.

I'll be sending one out in Feb featuring this. Are you on the list?

If you're interested, sign up here:
https://t.co/X4s8ydy8jF

Cheers!

[James Brockbank @BrockbankJames]

🎉 It’s eCommerce SEO Summit day 🎉

Join us online from 1pm GMT for an afternoon of learning and insights to help you drive SEO success for your online store.

We’ve got over 1,000 people joining us for what’s set to be an awesome afternoon!

You’ll hear from @brodieseo, @oliviaday__, @freddiechatt, @MrLukeCarthy, @mattytjmartin, myself and @aleyda!

Not signed up and still want to join us?

👇

https://t.co/TzaBT0Ssjj

[Luke Carthy 🔎 @MrLukeCarthy]

@AzeemDigital FACTS. 😂

All the love, bro. (Greggs gift card in the post)

It's all you Azeem! ♥

[Sitebulb @sitebulb]

We're going to be well over 100 by the time the #ecommerce #seo webinar goes live 2 weeks today.

Sign up here: https://t.co/SC3KUnFfWD

Featuring insights from @webmonkeyash @Jammer_Volts @MrLukeCarthy @rachelleighrva & hosted by @HathawayP 👍
You don't want to miss this!

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

NEW research: https://t.co/95GQC2Qmsn

- Zero click searches in 2024
- EU and US compared
- Searches per searcher over time
- Clicks per search over time
- Impact of May's AI Overviews on searches & clicks

It's all there. Sharing much appreciated 📉🤩😎

[Sitebulb @sitebulb]

📣NEW WEBINAR ALERT 👉 https://t.co/qrjCrDz1Mv

If you're working in an #ecommerce business, this is the webinar for you!

Patrick Hathaway will be chatting with @Jammer_volts, @MrLukeCarthy, @WebMonkeyAsh & @rachelleighrva about #seo & growth for ecommerce.

[Katie Mishner @mishner]

Sensational day at @LondonSEOMeetup so far. @MrLukeCarthy talk on GA4 actually has opened my mind on it, which I didn’t think was possible.

The table set up is 👌#LondonSEOXL

[Luke Carthy 🔎 @MrLukeCarthy]

@Charles_SEO Thanks for the reminder! Telly with the Mrs sorted. Freakin obsessed with that show

[Luke Carthy 🔎 @MrLukeCarthy]

Only the finest, properly Irish oats before hosting today's ecommerce SEO & CRO training day in Belfast with Ecomm Live!

What makes my training days different? 🤔

✅ It's unusual but I barely prepare a deck - I want my training days to be properly dynamic, engaging and led by the conversation and attendees rather than fixed around a deck. "What do you want to learn today?" Kicks off our agenda and helps to steer my delivery so everyone gets the best from training.

✅ AMA throughout the day - Attendees basically have me as their ecommerce consultant for the day. I answer their questions in detail, walkthrough, explain and fix their specific ecom issues live on their sites and I share with the class.

✅ Let's be honest, training is boring - I work hard and put a lot of effort into making it engaging, conversational and collaborative. No one wants to be lectured for 6 hours, no matter how good the content may be.

I understand that taking a whole day out of a busy schedule and getting your place of work to sign off the expense is no mean feat. So I'm determined to deliver maximum value on the day.

I'm looking forward to this one 🚀! 😎

[Luke Carthy 🔎 @MrLukeCarthy]

@amnaaslam20 Soy sauce and a lil wasabi is a must - otherwise you're absolutely right.

[Luke Carthy 🔎 @MrLukeCarthy]

Yo Sushi is literally 82% rice.

It's a scam. A delicious one, but still, I feel cheated.

I've eaten so much damn rice and about 6 mini strips of chicken and salmon. 😂

The total? £41

[Luke Carthy 🔎 @MrLukeCarthy]

@anton_shulke Totally fair, but I wouldn't pay £41 for soup. Unless it was sushi soup 😂

[Luke Carthy 🔎 @MrLukeCarthy]

@dom_woodman Oooff I felt that! Bet the dog didn't even let it touch the sides 😂