Debarshi Chaudhuri

Co-Founder & CTO @trymaverick | I help DTC brands increase Email & SMS Revenue With AI Generated Content | MIT '10 | Bangers on Soundcloud @deezium | COYS

[Debarshi Chaudhuri @Deezium]

DTC brands who use @klaviyo you're in luck today

Because our Klaviyo-based AI tool called Optimizer is here to steal the show.

We designed this tool because we saw the opportunity to advance Klaviyo's A/B testing feature and saw a massive room for improvement where DTC brands could tank up some extra revenue.

In its current state Klaviyo's A/B testing feature only allows e-commerce brands to test different versions of their email campaigns.

But to me that barely scratches the surface of Klaviyo's true potential.

As you all know we are proud tech partners of Klaviyo, so we added our own AI twist to this A/B testing feature.

With Optimizer you can generate and optimize texts for email previews and subject lines with the help of AI.

Our AI comes up with content based on predictive analysis and brand behavior, helping you find the best performing subject lines that will help you drive increased incremental revenue and CTR.

Plus you get to see data on live results and even have control over your brand voice, which is dope.

Quite a few brands are already onboarded with us for Optimizer and we only launched it in late September.

@nustrip saw some incredible results from it already as you can see!

If you wanna try it out for your brand, DM me, and let's have a chat over a cup of coffee.

[Eli Weiss @eliweisss]

What do True Classic, Dr. Squatch, Ruggable, Hexclad, Jones Road Beauty, Instant Hydration, Brunt Workwear, Caden Lane and Magic Spoon have in common?

They use Maverick to optimize each email send for the key variable that impacts email revenue.

Inbox Placement (where the email lands).

You can have the same campaign.
Same audience.
Same offer.

Different inbox placement = completely different outcome.

We’ve seen this firsthand:
One version of a campaign drives 2–3x more clicks…
without touching copy, design, or timing.

Why?

Because performance doesn’t start when someone opens your email.

It starts with whether they ever see it.

If your emails are landing in Promotions:
- No mobile notifications
- Lower visibility
- More competition

If your emails land in Primary:

More opens

More clicks

More revenue

Want to improve your inbox placement and drive 40% more email revenue?

https://t.co/dFcDythAMk

[Anvisha @anvisha]

We raised $7.5M to kill AI slop.

Introducing Moda: the world's first design agent with taste.

RT+ comment “Moda” and we’ll design your brand for FREE.

[Eli Weiss @eliweisss]

Hot take:

For most people, Gmail’s Promotions tab is just a polite version of spam.

It doesn’t trigger notifications.

It’s crowded.

And people rarely check it.

When your emails land in the Primary tab, everything changes:
- Mobile notifications fire
- You’re competing with a handful of emails, not dozens
- You show up where people actually pay attention

The difference is night and day.

More visibility → more clicks → more revenue.

That’s why I’ve been paying close attention to what @trymaverick is doing with inbox placement.

Their Inbox Placement Optimizer helps ecommerce brands systematically earn Primary tab placement with real deliverability signals.

And brands see astounding results:

→ Cakes Body: +129% clicks, +79% conversions
→ Evryjewels: +59% clicks, +200% conversions
→ Magic Mind: +78% clicks, +120% conversions

If you’re running $5M+ in GMV and using Klaviyo, this is one of the highest-leverage problems you can solve this year.

Worth a look. Link in next tweet. 👇

#ad

[Paul Heydon @pheydon]

Ecommerce founders and CMOs: Are your Klaviyo emails stuck in the Promotions tab? Maverick’s AI platform changes the game, powering retention for 200+ DTC brands like Dr. Squatch and True Classic. Their flagship Optimizer moves emails to Primary inboxes, boosting revenue and clicks by 40% on average—NuStrips saw +19% revenue, Dr. Squatch +46% engagement. It’s zero setup, integrates seamlessly with Klaviyo & Shopify, and includes AI-optimized subject lines and personalized videos to drive LTV.
Why now? Email is still the #1 revenue driver for ecommerce, and AI makes it smarter. Maverick’s 2-week free trial lets you see results with no risk. I’m excited to share this with my network. DM @Deezium for a 15-min demo. Who’s crushing email marketing in 2025? #ecommerce #AI

[Debarshi Chaudhuri @Deezium]

@KateBour I congratulate you heavily on it Katelyn!

[Debarshi Chaudhuri @Deezium]

@thePhilRivers Can't say that enough Phillip!

[Debarshi Chaudhuri @Deezium]

5 Email & CRO tactics to help you maximize your black Friday shopping ads to the absolute limit

BFCM is right around the corner again, so I wanted to drop some tips that will be helpful to those doing CRO and email marketing in tandem!

So here goes :

1️⃣ Warm-Up Your Email List for Retargeting

Start teasing your BFCM deals to your email subscribers a week in advance. Create a "VIP Early Access" segment of those who engage.

Then, use this hyper-engaged list as a custom audience for your shopping ads. Result? Higher relevance, lower costs, and warmer traffic.

2️⃣ Create a Dedicated "Mission Control" Landing Page

Never send ad traffic to your homepage during BFCM. Build a dedicated landing page featuring a countdown timer, your top 3-5 hero offers, and social proof (reviews/testimonials).

This focused experience reduces friction and guides users straight to the sale, maximizing your ad's effectiveness.

3️⃣ Supercharge Your Abandoned Cart Sequence

Your standard abandoned cart emails won't cut it. Create a BFCM-specific sequence that emphasizes extreme urgency ("Sale Ends in 3 Hours!") and scarcity ("Only a few left at this price!").

This is your safety net to recover ad spend from would-be lost sales.

4️⃣ Mirror Ad Urgency On-Site

If your ad says "Limited Time," your site needs to scream it. Use CRO tools to add real-time stock counters ("Selling Fast!"), offer timers on product pages, and sticky banners reinforcing the sale's end date.

This consistency is crucial for converting ad clicks on the spot.

5️⃣ The Immediate Post-Purchase Upsell

The journey isn't over at "Purchase." As soon as a customer converts from an ad, trigger an email offering an exclusive, time-sensitive cross-sell ("Complete the set with 20% off for the next hour").

This is the easiest way to increase your Average Order Value (AOV) and boost your return on ad spend (ROAS).

Stop treating your channels as silos. Integrate them, and you'll dominate the season.

What kind of BFCM campaign did you have in mind?

[Debarshi Chaudhuri @Deezium]

@yojimmykim A lot of things happened before that time lol!

[Debarshi Chaudhuri @Deezium]

@jordantwestecom Anything ecommerce related obvio?

[Debarshi Chaudhuri @Deezium]

@KodyNordquist Haha she might be onto something with that!

[Debarshi Chaudhuri @Deezium]

@thedanielaros Don't become yesterday's person they say!

[Debarshi Chaudhuri @Deezium]

@ritamartiin Yep especially the weekends lol

[Debarshi Chaudhuri @Deezium]

@danmartell Work has to be done to make those opportunities count!

[Debarshi Chaudhuri @Deezium]

@johnhickey1970 @THristov_ @kamal_razzak @OneText @_dvniel_ This is just the beginning brother!

[Debarshi Chaudhuri @Deezium]

@karllittleboy They were the future a couple of years ago and now are even more!

[Debarshi Chaudhuri @Deezium]

@adamtaylorl Nice way to put it, gettin auramaxed here!

[Debarshi Chaudhuri @Deezium]

@Goldikam Take the guesswork out of the equation!

[Debarshi Chaudhuri @Deezium]

A big name in the fitness space @GhostLifestyle tapped into a real work-related scenario, which tanked their video to 112.5k views

We've all been through this at some point, right?

You hit the office, down an energy drink, and the next thing you know, you still have 8 hours to clock in.

Then you wonder if you had the drink too early?

This is the exact sentiment Ghost targeted when they came up with this TikTok video, and I'm going to give you a couple of reasons why it worked so well!

1. The video features a meme template style

It's almost clear that Ghost intended to resonate with their audience by using this highly relatable work scenario, but the meme format instantly makes the video clickable and more shareable on social media.

This is evident from the 2k shares this video got.

2. Subtle placement of the Ghost Energy Drinks refrigerator as the backdrop

The prominent yet natural placement of the Ghost energy drinks is a masterstroke of subtle advertising class.

The branded refrigerator is the backdrop for the comedic performance, ensuring high brand visibility without interrupting the humor at all.

The organic integration allows the video to be entertaining first and an advertisement second, making viewers more hooked and receptive to the branding.

3. The content style is repeatable/reworkable

I've seen Ghost use this style of meme content for a lot of their videos on TikTok.

The great thing about it is, they can use the same style of backdrops for each video, they may swap out the refrigerator and put different Ghost products, so that it doesn't feel repetitive.

Plus they can put whatever meme/videos over the backdrop to create a double purpose video :

1. To remind people of their products
2. To add humor/emotions through memes

Ghost is onto something with this.........

I love that they took something that worked for them and repeated it multiple times to find a great proof of concept.

What's your favorite part about their strategy?

Or do you have a better one you're already using on TikTok?

[Debarshi Chaudhuri @Deezium]

@TheOvermanEthos Master one channel then move onto the other, sound advice!