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In the great words of Odin Borson, the All-Father, King of Asgard, Protector of the Nine Realms
“Asgard is not a place. It never was.”
So too to Bungie.
This stopped looking like a business decision a while ago. Destiny is profitable. Bungie is valuable. Walking away from both isn’t the market talking — it’s Sony choosing to burn down an era rather than admit any part of it worked.
Jalen Brunson says Michael Jordan offered to autograph his jersey when he was 6, and he told MJ no
"every away arena I got the home team's jersey, just something me and my mom did. so we go to DC, Jordan was on the Wizards, and I had Jordan's jersey on"
"after the game I got to go see my dad in the locker room, went to the other locker room with one of their coaches, and I met Michael"
"he's like, you want me to sign your jersey? I said no, you'll mess it up. I was dead serious"
"I'm growing up in the NBA, seeing all these players all the time, taking it for granted. I had no signatures, nothing. I was like, I don't need signatures, I'm good. don't mess my jersey up, MJ"
The reason this feels so good is because your brain was taxing you for a week straight and you didn’t even notice.
Every time that undone task crossed your mind, your anterior cingulate cortex fired a conflict signal. Small. Subtle. But metabolically expensive. Your brain was running a background process on that 5-minute task 24/7 for 7 days, burning glucose and generating low-grade cortisol each time it surfaced.
Neuroscientists call this the Zeigarnik Effect. Incomplete tasks occupy more mental RAM than completed ones. Your brain literally cannot let go of open loops. So that “5 minute task” was never 5 minutes. It was 5 minutes of execution plus 168 hours of ambient cognitive load.
That relief you feel when you finally do it? That’s a dopamine spike from closing the loop combined with a cortisol drop from removing the threat signal. Your body just stopped paying a week-long neurochemical tax on a debt of 300 seconds.
This tells you everything about how procrastination actually works. The loop runs like this: task feels slightly aversive → amygdala flags it → you avoid it → avoidance provides immediate relief → brain learns avoidance = reward → task stays open → background stress accumulates → task feels MORE aversive than it originally was.
The fix is stupidly simple and Huberman talks about this constantly. You don’t need motivation. You need a forcing function that bypasses the amygdala’s threat assessment. Set a timer for 90 seconds. Tell yourself you’ll stop after 90 seconds. Your prefrontal cortex can override 90 seconds of discomfort. Once you start, the dopamine system switches from avoidance to pursuit, and the task completes itself.
The 5-minute task was never hard. The starting was hard. And every hour you waited made starting harder.