Headlines matter.
71% of people spend less than 8 seconds looking at an email.
That means you have 8 seconds to capture their attention with your headline.
A great headline and a converting offer can make all the difference in your email marketing ROI.
The Man Who Is Afraid To Let His Dream Come True
In 1929, the world plunged into the Great Depression.
Also in 1929, Rolls Royce ran this ad, which is said to have sold more of their cars than any other ad.
Swipe away, friends:
https://t.co/AVaYwnRauT
@TMIrelandHelp when trying to sign in, the confirmation code was never sent to my mobile. Tried 6 times nothing arrived. Any advice? Would really like to book tickets today.
Copywriting is just applied psychology.
Specifically, applied cognitive biases.
Here are 10 cognitive biases you can use to create high-converting copy.
From a $100M marketer.
The best content makes people feel something.
-Helped
-Entertained
-Curious
-Motivated
-Frustrated (quickly followed by hopeful)
Dry, boring, self-centered content doesnโt work.
Stories, examples, actionable tips, and thought-provoking narratives do.