DesignBoxed

Modern political campaign professionals fighting the good fight in the world’s largest democracy.

[Naresh Arora @nishuarora]

At DesignBoxed we decided to take a plunge and start a survey organisation that does things differently. If you see our website you’ll see what’s different — nobody puts out such granular seat by seat data.

I’ll be honest: the findings of our Punjab survey surprised even me. Being from Punjab myself I’m deeply concerned about drugs and crime in the state. But the survey findings were saying something else: women and the poor are happy with freebies and cash transfers. We checked this in multiple ways: a phone survey, a ground qualitative survey, a ground quantitative survey, and then a survey of local community groups across the state.

We had a choice to make. Should we go with our data or our instinct?

According to our data, if only men were voting, the AAP would still be leading but would be under the majority mark. There is a huge gender gap among men and women voting for AAP. Less than 3 out of ten respondents say they intend to vote AAP, but around 5 of 10 women do the same.

It is the women who are giving the AAP comfort.

This is a movie we have seen before. Working with Late Shri Ajit Pawar in Maharashtra in 2024 Vidhan Sabha elections, we helped the NCP go from extreme anti-incumbency to a bumper victory by campaigning over the women’s cash transfer scheme. The scheme has been found to beat anti-incumbency in state after state, including Bihar, Jharkhand and Madhya Pradesh.

It should also be remembered that the AAP not only has a women’s cash transfer scheme but is also lucky to have a very divided opposition. Who would have thought that one day UP will look bi-polar and Punjab will look multi-polar!

Our website https://t.co/Ek71YcsePI helps you explore our Punjab opinion poll of seat by seat, region by region. Of course, the election is 4-5 months away and a lot can change. We will track the change month on month, releasing the next monthly tracker around the 15th of November.

To our critics: abuse us, but please do a deep dive into our data.

[SCORE @Score_Intel]

SCORE: Making public opinion count

SCORE is India's first and only opinion polling company that measures public mood not for media operations but for the people.

SCORE seeks to inform the public conversation with accurate and timely measurement of public opinion so that our political discourse can be richer and more nuanced.

SCORE seeks to understand what people think on a given day, even if it challenges the prevailing assumptions in the noisy world of media and social media.

SCORE is founded and led by Naresh Arora, who is also the force behind DesignBoxed, India's premier political consulting firm. SCORE will conduct surveys only in states where DesignBoxed has no active political campaign engagements, ensuring transparency and avoiding any potential conflicts of interest.

What we stand for

SCORE respects the sanctity of data even if the data is surprising to our own team.

SCORE puts aside political partisanship to have a single-minded focus on accuracy and granularity.

SCORE opinion polling follows rigorous scientific methodology and uses multiple feedback loops to estimate the truth and nothing but the truth.

SCORE’s promise

SCORE shall endeavor to inform India's political and policy discourse by moving away from predictions to trackers that shall track change day on day, week on week, month on month.

SCORE shall endeavor to inform the public of what's happening on every seat, and not just throughout the state.

SCORE shall empower the public to assert the issues that really matter to them before the political class so that our democracy may have more light and less heat.

[DesignBoxed @DesignBoxed]

Freedom was earned through courage, sacrifice and an unwavering belief in India.

Today, we honour that legacy and celebrate the spirit of a nation that continues to dream, grow and move forward.

DesignBoxed wishes you and your family a very Happy Independence Day!

#IndependenceDay

[DesignBoxed @DesignBoxed]

What makes Gen Z different from other generations as voters?

Our Co-Founder @NishuArora explains the difference during his interaction with @The_Hindu.

https://t.co/HTzA7gtZE6

[DesignBoxed @DesignBoxed]

Punjab is an unusual state; so naturally the elections here are also as unusual.

Cash transfers for women which worked in other states like Maharashtra & Karnataka may not be enough in Punjab.

The Reason?

Our Co-Founder @NishuArora decodes the reasons in this article👇🏻

https://t.co/AWBXzkJKeL

[Naresh Arora @nishuarora]

Punjab 2027: Why Cash Transfers Alone May Not Be Enough for AAP.

Here’s why I believe the battle is still wide open. 👇🏻👇🏻

https://t.co/SzwjVlRnDM

[NDTV @ndtv]

Opinion by @nishuarora | Punjab 2027: Why Cash Transfers Alone May Not Be Enough for AAP

https://t.co/mqYsqRuL0Y

[DesignBoxed @DesignBoxed]

Is the Indian political scenario experiencing a lack of credibility currently?

Naresh Arora speaks about the non- negotiability of this credibility for the electorate in a conversation with Pallavi Ghosh.

@NishuArora @_PallaviGhosh @CNNnews18

[DesignBoxed @DesignBoxed]

From Rajasthan to Maharashtra, how the colour 'Pink' played a defining role in setting and cementing political narratives- Naresh Arora spills the beans on this campaign strategy in a chat with Pallavi Ghosh.

@NishuArora @_PallaviGhosh @CNNNews18

[DesignBoxed @DesignBoxed]

Decoding the Cockroach Party phenomenon- what does this convey about the state of mind of India's youth?

Hear Naresh Arora speak about it in a conversation with Pallavi Ghosh.

@NishuArora @_PallaviGhosh @CNNNews18

[DesignBoxed @DesignBoxed]

Did Congress play a calculated move in Karnataka by giving two political bigwigs enough space to lead?

Naresh Arora deciphers this move while speaking with Pallavi Ghosh in the context of @DKShivakumar becoming the new Chief Minister of Karnataka.

@NishuArora @_PallaviGhosh @CNNnews18

[DesignBoxed @DesignBoxed]

Naresh Arora sits with Pallavi Ghosh of @CNNNews18, on 'Shondesh With Ghosh' to discuss @DKShivakumar's elevation to the Chief Minister's position- was it on the cards always or is it a recent development?

@NishuArora @_PallaviGhosh

[DesignBoxed @DesignBoxed]

Exciting political happenings all across the country, but do they truly have any long lasting impact on the nation's political environment?

Watch DesignBoxed co-founder @NishuArora decode these happenings one by one in an insightful conversation with @_PallaviGhosh for her show 'Shondesh With Ghosh'.

@CNNnews18

https://t.co/NaP27SxWMZ

[Gunjeet Kaur @Gunjeeet2]

Five years ago, it was a campaign.

Today, it is an oath.

What lies between these photographs is a journey of belief, perseverance, countless miles and unwavering commitment.

Congratulations, DK Sir!

@DKShivakumar

[DesignBoxed @DesignBoxed]

लड़ने के लिए लड़ना है या जीतने के लिए लड़ना है?

इतनी उम्र और वरिष्ठता के बावजूद भी ये मेहनत, ऊर्जा और समर्पण अशोक गहलोत जी को एक विराट व्यक्तित्व वाले नेता की श्रेणी में खड़ा कर देता है।

चुनाव को औपचारिकता समझने और करो-मरो जैसा समझने की प्रवृत्ति में अंतर समझाते नरेश अरोड़ा:

@ashokgehlot51 @nishuarora @MeghaSPrasad @ABPNews

#InsideOutWithMeghaPrasad

[DesignBoxed @DesignBoxed]

Is the Gen Next making informed decisions as far as being the electorate is concerned?

Our Co-Founder Naresh Arora shares his thoughts on #InsideOutWithMeghaPrasad.

@nishuarora @MeghaSPrasad

[DesignBoxed @DesignBoxed]

Hard work or hardly working?

A leader is known by his or her hardwork which translates into the success of their leadership just like Karnataka Deputy CM @DKShivakumar.

Do others in the party need to follow suit? Naresh Arora explains:

@nishuarora @MeghaSPrasad

#InsideOutWithMeghaPrasad

[DesignBoxed @DesignBoxed]

Are welfare schemes no longer the golden geese of Indian Politics, not delivering the golden egg more than once?

@NishuArora discusses the validity of schemes for #InsideOutWithMeghaPrasad.

@MeghaSPrasad @ABPNews

[DesignBoxed @DesignBoxed]

One common denominator for all parties as tossed up by the election results in 4 states was Arrogance.

@NishuArora explains more in this chat with @MeghaSPrasad of @ABPNews.

#InsideOutWithMeghaPrasad

[ABP News @ABPNews]

राजनीतिक विश्लेषक नरेश अरोड़ा का दावा, 'कांग्रेस पार्टी के पास पैसे नहीं हैं'

Inside Out with Megha Prasad में देखिए नरेश अरोड़ा से दमदार बातचीत!

@meghasprasad | @nishuarora

#InsideOutWithMeghaPrasad #NareshArora #Politics #Elections #BJP #Congress #ABPNews